>the "right" as we know it
Insert standard parable of the blind men talking funny about elephant parts. Like it or not, there's at least five "right" wings and its like herding cats. The Christians were dominant maybe two decades ago, neocons were dominant for awhile, not so much recently. You can guess who's on the rise and the progs don't like it very much.
1) Neocon / megacorporate lackey. Never seen an eternal war their defense contractors who pay their re-election funds don't love. Koch Bros. Loves immigration; the middle/lower classes and the whites are to be eliminated. Thinks "Brazil" and "1984" and "brave new world" are instruction manuals. Loves income inequality. Globalist Imperialists. Basically they embrace their inner "bad guy James Bond villain" rather than suppress it. Some women (and men) really like the bad boys. Popularity in the population was much higher in the recent past. Have more money than they know what to do with, none the less struggle to get votes. These guys buy ads on social media and run campaigns.
2) Evangelical progressive Christian. If your church has electric guitars and spotlights and a projection TV and glitter as part of ceremonies you are here. Also see prosperity gospel and theological concept of "buddy jesus". This is where small local businessmen chill. Foreign policy is turn the other cheek. Weakest nominal attachment to the R party. Can't get these people to stop social signalling on facebook ("like and share this prayer" etc)
3) Bible belt southerners. If your church hates gays you are here. Strange alliance with Utah churches. Doesn't like alcohol, caffeine, or weed. Mostly a group defined by who and what they don't like. Like abortion, for example. These guys don't use computers or social media because those and Dungeons and Dragons are a tool of the devil.
4) Establishment / conventional wisdom / co-opted psuedo controlled opposition. These are the guys you see on TV and in congress. Maybe if we steal the platform of the progs from 20 years ago they'll love us. Cut to chase, no, the progs still hate them. Generally don't care about anything but gaining power. Kind of like neocons but less spine and much lower energy. Thinks about morals and ethics in terms of voting poll percentages. These guys buy ads on social media.
5) Alt right / 1488 / Libertarian crowd. Explosively growing. Trump. Average age is about half the above groups or lower. Smokes weed but calls it degenerate when others smoke up. Looks at gays the same way. Build a wall. Abortion is OK but to be avoided. This wing is meme central. Some memes: An alt right is a libertarian who finally noticed the worlds average IQ is below 120. Another meme: A 1488 is a guy who figured out the dominant belief of progs is they are anti-white people. The only group with a sense of humor, which is unfortunately (or entertainingly?) caustic and corrosive and so dark its like blacker than black humor. Foreign policy is non-interventionist, anti-imperialist and anti-globalist. Generally broadly speaking anti-corporate and anti-social media.