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VPAID ads destroy performance and are still served by major ad networks

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Re: VPAID ads destroy performance and are still served by major ad networks

#351

Post by manigandham »

shostack wrote: post #347
manigandham wrote: post #285

Earlier quoted context omitted.

> So to answer your question: major brands have billions for branding and it's a bunch of people's jobs to spend that money and convince the people they work for that it's money well spent. And if it's not money well spent, they'll find someone who will tell them it is. I'll be the first to say there's a lot of mismanagement, incompetence, politics, etc that leads to this but it's also one of the most data driven ind…

Despite all that data though, there's still very little in the way of a clear approach to figuring out cross-channel attribution, valuing view-throughs etc.

This is a case of it being simple but not easy.

The technical strategies are pretty straightforward but it's all the business policies, silo'ed data, bad integrations/tech, privacy issues/constraints, and (the worst of all) politics and outdated thinking, that cause these issues.

Attribution isn't that hard, it's basic analytics and statistical analysis - but half the agencies don't have any understanding of math or tech and just use last click wins with some unreliable vendor and probably poor implementation which ultimately hurts everyone.

Re: VPAID ads destroy performance and are still served by major ad networks

#352

Post by nrb »

ebiester wrote: post #186
KB1JWQ wrote: post #137

Earlier quoted context omitted.

As a user, I'm requesting only YOUR content. I don't get a choice past that what your revenue model looks like. Your decision (or not) to host ads from various networks means that from my perspective, I visit your page and suddenly my performance / bandwidth turns to garbage. Ergo the lesson I learn is to not visit your site. How's that a net positive for content creators?

The hard part, for me, is that if I have 20 tabs open, I don't know which ad is killing my bandwidth and performance. In fact, it might be all of them combined.

If you use Chrome/Chromium you can see with More Tools > Task Manager and view Memory/CPU/Network usage by tab.

Re: VPAID ads destroy performance and are still served by major ad networks

#353

Post by shostack »

spiderfarmer wrote: post #233
yilugurlu wrote: post #215

Earlier quoted context omitted.

How can I provide you a good quality traffic without having those stats? I am classifying publishers based on those stats and also requesting money from you again based on those stats. You can not differentiate by saying not, because there is no such an option like NO!

I define good quality traffic by what they are doing on my website, not by who they are or what they are doing before they end up here.

Sounds like you are a direct response advertiser (as am I). For brand advertisers, ad engagement is a huge part of their measurement. Likewise, for direct response advertisers growing awareness through display and video, these ad engagement signals are critical for optimizing. On-site performance is just one measure, but when you start going down the whole view-through attribution rabbit hole, you'll want to look at engagement metrics like these to provide additional signals to steer you in the right direction.

Re: VPAID ads destroy performance and are still served by major ad networks

#354

Post by _ao789 »

archon810 wrote: post #321
_ao789 wrote: post #207

Earlier quoted context omitted.

This is literally what HaloAds (HaloAds.com) aims to fix. We have been irritated with the state of online advertising for long enough now. We are looking for people to try it out once it launches. Show your interest at https://HaloAds.com

Signed up to be notified, but new companies in my experience have a lot of issues with fill and CPM. How are you planning to compete?

Thanks for signing up.

Our primary aim is to rid the internet of spam advertising and to turn online ads into an acceptable thing to have on your site as opposed to focusing on the highest bidder regardless of the quality of what your viewers end up seeing.

Re: VPAID ads destroy performance and are still served by major ad networks

#355

Post by J_Darnley »

School-Cotton wrote: post #209
J_Darnley wrote: post #162

Earlier quoted context omitted.

Sounds great to me. People only publishing what they want others to read, no clickbait, absolutely marvellous.

How do you expect journalists to pay their rent in this utopia?

Being unemployed myself, I don't really care. Perhaps I should tell them to change careers.

Re: VPAID ads destroy performance and are still served by major ad networks

#356

Post by tomtang0514 »

spiderfarmer wrote: post #175
ju-st wrote: post #150

Earlier quoted context omitted.

what about fraud?

Also commented elsewhere: If I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels themselves, but they use a trusted third party (Stichting KijkOnderzoek) that has nothing to do with selling ads. You could setup a non-profit for tracking views and maybe even clicks, that only uses this information for statistical analysis. Revenue can be shared…

There're 3rd party trackers for ad network such as double verify, comscore, moat. But the technology on this works horribly. For example, if an ad network want to track thru a vpaid, it wraps vpaid on top of ad content and that's it. ( Say the ad is hosted by the ad network itself.) But if you want third party tracking, you first wrap your ad with one layer, then you wrap third party tracking as second layer on top of that, which makes things worse.

Re: VPAID ads destroy performance and are still served by major ad networks

#357

Post by tomtang0514 »

KB1JWQ wrote: post #149
themartorana wrote: post #139

Earlier quoted context omitted.

Were you planning on paying for the content otherwise?

I have no idea. I haven't seen the content before-- but when I show up and my first experience is a power and bandwidth draw, not only will I not pay for the content, I won't return to that site willingly. This becomes a problem for the publisher more so than the reader from my perspective. My job in the context of this relationship is fundamentally to consume your content. Your job is to figure out how to monetize y…

So you're saying you might not pay for low quality content. But the publishers don't think this way. They want to you pay regardless if you like the content or not. It's like going to a restaurant. You can choose never come back again if you don't like the food, but you have to pay this time.

Re: VPAID ads destroy performance and are still served by major ad networks

#358

Post by dsl »

dhimes wrote: post #235
marcosdumay wrote: post #224

Earlier quoted context omitted.

That gateway is an ad network. Now, if it was an open standard without a gateway, it would be a different beast. But fraud would kill it.

No- the ad isn't served by the gateway. It's not an ad network. It's a standard (open or not) combined with the service to help advertisers conform and site owners to plug them in. Like itunes for ads. Ad networks seem to be immune to fraud. Large companies will pay to have their brands seen anyway; us small guys take the hit.

Having worked for an ad network that went under due to fraud, I politely disagree that they are immune.

Re: VPAID ads destroy performance and are still served by major ad networks

#359

Post by dredmorbius »

volatilitish wrote: post #210
a3n wrote: post #73

From the comments: > Peter Dahlberg > we, the publishers, get the full blame from our readers. That's because you are to blame. As far as I know nobdoy forces you to use those shitty ad networks. Look for a honest way to finance your business and don't whine. That actually makes a lot of sense. As long as Google et al. are making money from this, they have no incentive to change. Google, the automated rainbow monolit…

One of the problems there, is Google has locked this down. Chrome and Firefox warn users if they visit "deceptive websites", and disallow it. It's touted as part of their "safe browsing feature". What it means in practice though, is that if you use another ad network, and that ad network has an advert that Google dislike, they will block your website on Chrome,Firefox and Safari also uses it now I believe. They won't…

Citation requested.

Re: VPAID ads destroy performance and are still served by major ad networks

#360

Post by dredmorbius »

dave2000 wrote: post #145

I block ads so perhaps one of the many "we owe it to site owners to not block ads" types can explain an alternative solution which doesn't involve me paying for stuff I don't want and which both slows my devices and drains their batteries.

Universal content syndication / income-indexed broadband (or total content) tax.

$100/year will cover all Internet ads.

$500/year will cover all advertising. Period.

That's money you're already paying.

Oh, and that's Europe, North America, Japan, and Australia, pretty much. The rest of the world gets awesome content for no charge.

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