> with hamburgers from smaller, non-franchise restaurants
Sorry to disagree here. I think yes, there are definitely many non-franchise burger places doing fantastic burgers but I haven't seen any clearly superior. Yes different in taste but superior? No.
And very often, they lack the perfection level of McDonalds. You often get 'over-engineered' burgers, too thick, to much salad, too sticky whole grain non-typical burger bread, same frozen beef but from an unknown source, too much organic salad, too slow, too expensive, too much of being different. Too much of this attitude of not being McDonalds.
Maybe it's just a matter of taste but I prefer the plain vanilla type burgers McDonalds offers, I don't want the super organic rucola vegan burger with soybeans from your friend's burger in.
And again nobody matches their thin and ultra crisp fries.