> It's cool to hate McDonalds, I know and I don't care. All my friends would never take their kids to McDonalds. They even don't take their kids to the movies. This is our generation nowadays, all they want is an 'organic', 'low fat' and 'please don't hurt' sticker on their overpriced crap food without having a clue how nutrition really works. Especially here in Europe people position themselves as heathly when hating McDonalds.
It's not that it's "cool to hate"; it's simply that some people see a connection between 30%+ of the population being obese, and a certain type of nutrition, of whom McDonald is [seen as] the poster child.
Of course, at the other end of the spectrum some will "Blame it on the genes©", and that's fair, but all in all it is reasonable (which is different from "arguable") to have a "strong dislike", not "cool".
Anecdote is not evidence; on top of that, each and everyone is positively (oh, and subjectively) certain he has has a healthy lifestyle.