At the Guardian we needed our own video player, because we couldn't rely on a third party platform not to take down something that we published. Editorial independence was important. We implemented our player on top of video.js, and most of the developers who were there at the time still have nightmares about it. We finally got the thing working, looking good, embeddable, reasonably cross-browser. We shipped it. A fe…
VPAID ads destroy performance and are still served by major ad networks
221–230 of 404 posts
Re: VPAID ads destroy performance and are still served by major ad networks
#222Earlier quoted context omitted.
> It's so blatantly sexist and wrong it's almost funny again. Have you considered that it's blatantly sexist and right ? I.e., that perhaps no-one programmed the ad network to associate sewing kits with handbags, makeup & high-heeled shoes, that perhaps the ad serving AIs learnt that on their own? I wonder what we'll do when our AIs come to socially-unacceptable-but-true conclusions. Humans can be brow-beaten or pers…
> Have you considered that it's blatantly sexist and right? I buy an average of a hundred items on Amazon a year, among them all my – male – clothes. Your algorithms are just plain shit when a single purchase five years ago is somehow weighed more than the whole rest.
Re: VPAID ads destroy performance and are still served by major ad networks
#223Sites need to be legally liable for installing malware on your computer. That will solve all of this. I can go to prison for clicking on the wrong link but somehow they get away with drive-by ransomware installs.
This is laughable. If site owners could go to jail every time a 3rd-party code they're not fully responsible for does something bad, they'd all be in jail now. https://blog.malwarebytes.org/threat-analysis/2015/08/large-... http://arstechnica.com/security/2016/03/big-name-sites-hit-b... Etc.
If I am including shitty 3rd party stuff in physical goods I am fully responsible for the final result and possible bad outcomes. Why should that be any different for web sites?
Re: VPAID ads destroy performance and are still served by major ad networks
#224Earlier quoted context omitted.
Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.
Maybe what we need isn't an ad network, but a service that makes it easy for sites to self-host ads. Like some sort of gateway- I'm thinking adapter pattern- so that advertisers build their ads to a certain spec, and the web site plugs them in. The ad isn't served by a third party, just spec'd by it. We'd also need a plug-and-play payment pattern.
Now, if it was an open standard without a gateway, it would be a different beast. But fraud would kill it.
Re: VPAID ads destroy performance and are still served by major ad networks
#225What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…
This is literally what HaloAds (HaloAds.com) aims to fix. We have been irritated with the state of online advertising for long enough now. We are looking for people to try it out once it launches. Show your interest at https://HaloAds.com
Re: VPAID ads destroy performance and are still served by major ad networks
#226What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…
This is literally what HaloAds (HaloAds.com) aims to fix. We have been irritated with the state of online advertising for long enough now. We are looking for people to try it out once it launches. Show your interest at https://HaloAds.com
> Mixed Content: The page at 'https://haloads.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http://fonts.googleapis.com/css?family=Lato:400,300,700,900'. This request has been blocked; the content must be served over HTTPS. https://haloads.com/assets/img/favicon.png Failed to load resource: the server responded with a status of 404 ()
Re: VPAID ads destroy performance and are still served by major ad networks
#227What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…
> ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date So, while adserver waiting for an ad from the RTB waterfall, then your server would wait too. It's not best practice I guess. Besides that, many of your points already adopted by all ad networks. Many of the ad sector's problems directly related to adve…
About measurements, you can measure almost anything (except for user identity). As long as you don't monetize it. You can monetize clicks or conversions.
Re: VPAID ads destroy performance and are still served by major ad networks
#228What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…
As a user, this is what I want: The ad network provides the javascript, not the advertisers. No ad-hoc javascript provided by each advertiser. They deal with a standard API where they provide the content using pre-configured blocks of code. Like "we provide this standard tracking tool, this standard slideshow/animation system, etc".
Re: VPAID ads destroy performance and are still served by major ad networks
#229Re: VPAID ads destroy performance and are still served by major ad networks
#230Earlier quoted context omitted.
If no one pays for them, then they should die as hosting is not going to pay itself. However, launching a small forum and running it costs pennies. The people launching it normally does it because they are passionate enough and paying 2-5$/month/admin is totally feasible. The problem with adding a profit to niche sites is that then people start launching them JUST to get money and people land on frankenpages with mal…
It might cost pennies for wealthy countries but might be a good chunk of money for poorer countries.
I am from Spain where the minimum salary is around 700$ and has 40% of young people unemployment, however it's not poor compared to most other countries and the hosting cost is considered cheap.
I don't know what could they do where the hosting cost is significative. Do ad networks scale prices depending on the country served?
I think that's the ugly side of global capitalism as the answer is they shouldn't launch sites then.
Maybe they could try to join several groups to share the expenses. Any other ideas (besides advertising)?