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VPAID ads destroy performance and are still served by major ad networks

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Re: VPAID ads destroy performance and are still served by major ad networks

#201

Post by oldmanjay »

archon810 wrote: post #44
_Understated_ wrote: post #24

Earlier quoted context omitted.

I agree... I know nothing about the web advertising industry or how it works with bidding and so on and I don't think I am alone. So if a site has ads then as far as I am concerned the buck stops with the them: I have no knowledge of the ad setup or what deal the site has and I don't care either - the site owner takes the responsibility and if I have a negative effect (hacked/malware/slow load or whatever) then I won…

I don't think it's a fair comparison, but I get your point. I am not saying the user should know to blame the advertiser instead of the publisher, I'm saying it really sucks that the publisher is the one getting thrown under the bus and blamed for what is the advertiser's fault and it sucks for us publishers. The suggested solution to "figure it out" and "find other advertising networks" doesn't work because almost a…

It must be awful for you poor publishers to cash all those checks from serving malware to innocents. I can only imagine your heartbreak and pain as you accumulate that money, spending it on a your lifestyle in a vain attempt to alleviate the guilt from it.

Re: VPAID ads destroy performance and are still served by major ad networks

#202

Post by CPLX »

spiderfarmer wrote: post #194
CPLX wrote: post #188

Earlier quoted context omitted.

How much have you spent in the past year on advertising? If the answer is none or not much, you may see the problem with this analysis, as it has as much bearing on what the market will provide as my opinion on what I would like to see in woman's grooming products.

I ran a small Internet Marketing agency for the last 15 years (15 people) and have been a publisher in my spare time, I sold it last year to focus on being a publisher. This small agency easily spent 500k a year on Adwords alone. Not much maybe, but there are tens of thousands of agencies just like that one. As a self-taught developer, I rebuilt my main website from the ground up and relaunched it last month. I have…

When you were running the internet marketing agency and spending six figures on ads would your clients have been OK with the model you outlined above? Would you have steered their dollars there rather than to platforms that allow more rich media ads, more tracking/demographics, retargeting, and similar?

Re: VPAID ads destroy performance and are still served by major ad networks

#204

Post by spiderfarmer »

yilugurlu wrote: post #195
spiderfarmer wrote: post #133

What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…

> ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date So, while adserver waiting for an ad from the RTB waterfall, then your server would wait too. It's not best practice I guess. Besides that, many of your points already adopted by all ad networks. Many of the ad sector's problems directly related to adve…

Requesting ads doesn't have to be on pageload.

Advertisers may want to track everything, but that doesn't mean you have to. If everyone is doing it, you can differentiate by saying NO.

As a marketer my problem never was "I don't have enough data", but it always was "I don't have enough traffic". Give me quality traffic and I'll hand you my money.

As a publisher THAT's what I want to offer. Quality traffic, without all the bullshit.

Maybe that gets me 10% of the revenue that all scummy 'best practices' get me, but I think it will work out great in the long run.

I only need an ad network to facilitate this, without having to set it up myself.

Re: VPAID ads destroy performance and are still served by major ad networks

#205

Post by pawadu »

cantlin wrote: post #184

At the Guardian we needed our own video player, because we couldn't rely on a third party platform not to take down something that we published. Editorial independence was important. We implemented our player on top of video.js, and most of the developers who were there at the time still have nightmares about it. We finally got the thing working, looking good, embeddable, reasonably cross-browser. We shipped it. A fe…

Thanks for sharing this. May I ask, did anyone tried to talk to the management about the long term effects of this?

Long term = people will eventually learn to avoid your site because BBC feels much more responsive.

Re: VPAID ads destroy performance and are still served by major ad networks

#206

Post by School-Cotton »

grandalf wrote: post #198

For some reason I ignore ads when I'm reading content. Nonetheless, once sites started moving to full interruption ads, I decided to use adblock. What boggles my mind is that people actually look at the ads and click on them and buy things.

People don't have to click on ads for them to be useful. You can't click on a billboard.

Re: VPAID ads destroy performance and are still served by major ad networks

#207

Post by _ao789 »

spiderfarmer wrote: post #133

What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…

This is literally what HaloAds (HaloAds.com) aims to fix. We have been irritated with the state of online advertising for long enough now.

We are looking for people to try it out once it launches. Show your interest at https://HaloAds.com

Re: VPAID ads destroy performance and are still served by major ad networks

#208

Post by thirdsun »

cantlin wrote: post #184

At the Guardian we needed our own video player, because we couldn't rely on a third party platform not to take down something that we published. Editorial independence was important. We implemented our player on top of video.js, and most of the developers who were there at the time still have nightmares about it. We finally got the thing working, looking good, embeddable, reasonably cross-browser. We shipped it. A fe…

Thanks for your insight.

Maybe I'm naive but how are these ads of any value to the advertiser? - nobody wants them, everybody ignores them. How can ads that surely almost exclusively receive accidental clicks be so worthwhile for publishers like you?

Re: VPAID ads destroy performance and are still served by major ad networks

#209

Post by School-Cotton »

J_Darnley wrote: post #162
archon810 wrote: post #136

Earlier quoted context omitted.

Because that's not how the world works. You'd jail 99.999% of publishers and the only ones not jailed would be ones who don't have any advertising.

Sounds great to me. People only publishing what they want others to read, no clickbait, absolutely marvellous.

How do you expect journalists to pay their rent in this utopia?

Re: VPAID ads destroy performance and are still served by major ad networks

#210

Post by volatilitish »

a3n wrote: post #73

From the comments: > Peter Dahlberg > we, the publishers, get the full blame from our readers. That's because you are to blame. As far as I know nobdoy forces you to use those shitty ad networks. Look for a honest way to finance your business and don't whine. That actually makes a lot of sense. As long as Google et al. are making money from this, they have no incentive to change. Google, the automated rainbow monolit…

One of the problems there, is Google has locked this down.

Chrome and Firefox warn users if they visit "deceptive websites", and disallow it. It's touted as part of their "safe browsing feature".

What it means in practice though, is that if you use another ad network, and that ad network has an advert that Google dislike, they will block your website on Chrome,Firefox and Safari also uses it now I believe. They won't just block the advert, they will block your whole website. Getting unblocked takes ages, and is a complete pain, because google will not tell you which advert it objects to.

So it's not a simple case of "Use other networks", because Google have thought about that, and locked it down. It's a big risk to use another ad network, because Google might just decide to block your website.

The fact that Google now controls what websites users are allowed to visit, should ring alarm bells with everyone. Unfortunately it doesn't seem to be reported on.

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