This article hits home. Five years ago, I created a SaaS app that did well, followed by one that did less so, and another that flopped (all eBay selling software). New projects weren't having as much an impact and making me feel good, so I sat around reading books. A turning point came when I read two: Flow by Mihaly Csikszentmihalyi and On Writing by Stephen King. The first teaches we get optimal experience out of w…
The flip side of being in the flow is that you're not learning much (the task is literally so easy for you that you can lose yourself in it).
(Not advocating that, that's just how I would understand the concept)