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Jessica Livingston’s Pretty Complete List on How Not to Fail

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Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#82

as a 26yr old female Electrical Engineer getting involved with entrepreneurship and doing my own software startup, I agree there is too much controversy, talk and fear surrounding being a female in tech. Don't get me wrong, it is isolating in general but after working for two startups, one bought out by a foreign company and another now has billions in funding, doing software analytics on the trading floor through su…

This is such a great comment! It should really be an article in itself. I pretty much agree with everything you said here.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#83
post #64

So networking, "grabbing coffee" with investors and talking to potential acquirers are a waste of time, yet YC insists that startups go to one of the most expensive place in the world just because it's more convenient to to those three things.

I love being in the middle of nowhere (relative to Silicon Valley) for that reason. It makes each of these very accurate points so much easier to attain.

It's easier to make something people want because the people I spend my time talking to every day are my team and my customers. With all of the time spent talking to my customers I am incredibly in tune to exactly what they want.

It's easier to stay focused because there is no outside pressure of people to grab coffee with, potential acquirers down the street, "networking", board of advisors, "partnerships", or any of those time sinks.

And lastly it is much easier to "keep expenses low" when you don't have to pay for you and your entire team to live in one of the absolute most expensive places in the world. I have a top team of people recruited from top universities in the area, I have a beautiful office on a harborside pier right in the heart of the city with most of my team in walking distance, my expenses are a fraction of what it would be in Silicon Valley, and I'm still in a US city of comparable size to San Francisco.

In my opinion, Silicon Valley is one of the worst places in the world to hit all of the points Jessica Livingston brought up.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#84

as a 26yr old female Electrical Engineer getting involved with entrepreneurship and doing my own software startup, I agree there is too much controversy, talk and fear surrounding being a female in tech. Don't get me wrong, it is isolating in general but after working for two startups, one bought out by a foreign company and another now has billions in funding, doing software analytics on the trading floor through su…

Great insight.

> But MEN hired these showgirls, and WOMEN are actually fufilling [sic] those roles. So both parties are at fault.

There was a pretty good article written by a woman who was hired as a dancer to attend a convention who was lectured by one of the female attendees. Her point was that she had a right to make a living too, and it's just as destructive to bash a woman who works for a conference floor, as it is to assume a woman who attends a conference is there as a "showgirl."

Not everyone can be an engineer, and not all jobs make ends-meet, so throwing women who are working tradeshows under the bus is just another form of sexism.

edit to add:

https://makirollschopshop.com/2016/03/21/a-dancers-thoughts-...

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#86

as a 26yr old female Electrical Engineer getting involved with entrepreneurship and doing my own software startup, I agree there is too much controversy, talk and fear surrounding being a female in tech. Don't get me wrong, it is isolating in general but after working for two startups, one bought out by a foreign company and another now has billions in funding, doing software analytics on the trading floor through su…

Great insight. > But MEN hired these showgirls, and WOMEN are actually fufilling [sic] those roles. So both parties are at fault. There was a pretty good article written by a woman who was hired as a dancer to attend a convention who was lectured by one of the female attendees. Her point was that she had a right to make a living too, and it's just as destructive to bash a woman who works for a conference floor, as it…

this is true. I'm actually non judgmental of dancers and even strippers. I mean, for the same reasons you just said.

but should this be an advertising mechanism at a tech conference? if you need a dancer to advertise your startup, then you probably have a shitty startup because your product doesnt speak for itself.

So no I'm not against dancers in general, or even strippers, but there is a time and place for everything, is a tech conference the time or place for dancers? I would say probably not.

When I say "demeaning to women in tech" I mean WHILE AT A TECH CONFERENCE, for women to be default assumed to be in an auxiliary role because most women at tech conferences are hired to be in auxiliary roles, is demeaning.

I'm not making a statement about appropriate sexual behavior. I am a liberal feminist and I believe women should be able to do whatever they want with their bodies, and sympathise with women who don't get the opportunity to educate themselves, and also support women who willingly choose other paths. The female body is a wonderful thing and can be enjoyed by whomever she feels comfortable sharing it with. In South Korea, prostitution is a respected career and feminists in south korea even lit themselves on fire in protest of trying to outlaw it because they believed it was encroaching upon their freedoms. Awesome for them. One of the girls on my old sports team just got featured in VICE magazine for, after graduating as valedictorian from my highschool and then at Princeton, went underground for multiple years studying female rights as a call girl in multiple countries in multiple socioeconomic stratas and wrote a huge article on womens rights even in the realm of prostitution.

Believe me, I am not here to crap all over women dancers. It is women in entertainment, and female rappers who are trailblazing the idea that their bodies are wonderful and they can do what they want with them and say what they want and that its ok.

I absolutely agree with you, but I still dont see what that has to do with a tech conference...

tech conferences are somewhat professional and its even valid to argue diverse enough that some ethnicities might even have males that are offended by female dancers at a tech conference.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#87
post #14

It would be wonderful if these sorts of articles (which efficiently generalize advice based on thousands of data points) could back their assertions up with a few telling case studies. It's often too easy to nod sagely at advice like "don't loose focus" but not actually recognize the pathology in ourselves in our day to day lives.

Part of the problem is that the teams that lost focused probably quietly dissolved before they got to any of our attentions. (Maybe Yahoo?) Personally, I find that there's a simple question: Does this move the company, project, or team forward in a measurable way? If the answer is "No" then you need to take a long hard look at it and explicitly decide that it's either okay and then stop doing it (ideal) or limit it.…

> Does this move the company, project, or team forward in a measurable way?

I think a better question is, "Is this task consistent with our core values, value proposition, and beliefs."

Limiting yourself to only measurable activities will cut you off from serendipity, which alone can make or break a startup.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#88

Jessica asserts that conventions are too distracting and you shouldn't go to them. I don't completely agree with that. Depending on what type of business you're making, the best way to get work done is to go to conventions, because that's the only time you can easily meet with a bunch of people that are related to your industry and make new partnerships, check out new hardware/software solutions to save time or money…

"make new partnerships, check out new hardware/software solutions to save time or money, possibly hunt for some new talent to join the company, discuss business propositions"

I think most of these are also things Jessica cited as distractions or just plain bad ideas for early startups.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#89

as a 26yr old female Electrical Engineer getting involved with entrepreneurship and doing my own software startup, I agree there is too much controversy, talk and fear surrounding being a female in tech. Don't get me wrong, it is isolating in general but after working for two startups, one bought out by a foreign company and another now has billions in funding, doing software analytics on the trading floor through su…

>anecdotally I happen to be an extreme introvert, and the excessive socializing and advice or notion that if we have an environment where we can all be super girly like omg together is the vibe I get from alot of female focused events in tech. It's actually overwhelming and makes me feel more out of place than not.

I'm just one more anecdote and a bit of a living edge case, but this has been painfully true for me as well. I deliberately avoid women in tech events/blogs/etc now because of how uncomfortable they tend to make me. Hearing "tech" talks about how it's important for women to get hired because we're just like, so in touch with our feelings and therefore we make great UX--incredibly demoralizing and othering for me.

Re: Jessica Livingston’s Pretty Complete List on How Not to Fail

#90

Earlier quoted context omitted.

Great insight. > But MEN hired these showgirls, and WOMEN are actually fufilling [sic] those roles. So both parties are at fault. There was a pretty good article written by a woman who was hired as a dancer to attend a convention who was lectured by one of the female attendees. Her point was that she had a right to make a living too, and it's just as destructive to bash a woman who works for a conference floor, as it…

this is true. I'm actually non judgmental of dancers and even strippers. I mean, for the same reasons you just said. but should this be an advertising mechanism at a tech conference? if you need a dancer to advertise your startup, then you probably have a shitty startup because your product doesnt speak for itself. So no I'm not against dancers in general, or even strippers, but there is a time and place for everythi…

Yes, your point that the men assuming women weren't engineers was incredibly sexist (although as I often joke with one of my friends when she talks about some game designer she infatuated with, by asking if she runs the game companies social media account). I do also think that it's less about Men & Women creating a sexist atmosphere, but rather, the old addage that sex sells (assuming the conference room floor was a tradeshow with vendors selling services).

For our tradeshows, most of the people who work our booths are either Account Managers, or the actual Marketing team that runs tradeshows.

I was lucky enough to be invited to our biggest tradeshow and work the showroom. Funny enough, I suppose, was because I was an engineer. As someone who is an extreme introvert around strangers, it was definitely an interesting time.

*

In this case, it was an afterparty.

For manning a tradeshow (mansplaining trigger warning) companies hire out to 3rd parties, who then staff the booths. Those companies usually are measured on how much traffic they generate.

I would strike up conversations with the women who worked at various PAXPrime booths about the games, and more often than not, they were just contractors.

Occasionally, as a rare treat, it would be one of the developers--like the lady who co-developed BroForce.

I've never been to a Pharma convention, but I imagine those Drug reps hire attractive people specifically to generate more traffic.

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