Jessica Livingston’s Pretty Complete List on How Not to Fail

The role of luck explains why your startup succeeds while that of another person who works just as hard and is just as smart fails. Obviously hard work is important, but most startups have a lot of hard-working and smart people behind them, and yet still fail. Those that do succeed are very hard to predict. If success is unpredictable, that usually means that luck plays a large role. In general people prefer to underplay the affects of chance.

as a 26yr old female Electrical Engineer getting involved with entrepreneurship and doing my own software startup, I agree there is too much controversy, talk and fear surrounding being a female in tech.

Don't get me wrong, it is isolating in general but after working for two startups, one bought out by a foreign company and another now has billions in funding, doing software analytics on the trading floor through summer internships in college, and going to a predominately male college for engineering, 70% males overall, and 99% male in my major, I can say I have a diversity of experience even within the tech field and also years of experience working at single companies before moving on, I can say a few things that I think echo what she is saying

1. Most of the people speaking the most about female controversey are not coders, or engineers or in the nitty gritty of tech. While I appreciate their empathy and willingness to latch onto a cause and speak for us, they often get it wrong, and recently have done so much so that they scare the MAJORITY of men to feeling uncomfortable talking about it. What do I mean? onto point #2

1a. Sorry, before I go to Point 2, another way journalists or people wanting to speak out on our behalf (female women in tech) get it wrong is by assuming we want to change the culture to be this outgoing, social fashion forward world. Actually, alot of us are introverted geeks and like doing the same thing other male engineers do. I definitely think wheather you were or are a cheerleader sorority girl who likes to bake and throw parties or an introverted star wars nerd and each one is an engineer, either should feel equally comfortable at a new tech company and not isolated by the culture, but anecdotally I happen to be an extreme introvert, and the excessive socializing and advice or notion that if we have an environment where we can all be super girly like omg together is the vibe I get from alot of female focused events in tech. It's actually overwhelming and makes me feel more out of place than not. Listen to us, not imposing your idea of how we might feel onto us. Get a good profile of what females are saying who are IN tech, and if there is a difference between that and the ones who are latching onto the idea of it or operating in auxiliary roles surrounding tech. These women are just as important, and are are still subject to sexism working around male dominated industries, but if you want more women IN tech, instead of talking about tech but not in it, listen to the women IN it, you might be surprised.

EXAMPLE

Here is one example where both genders are contributing to the problem but making it harder for women IN tech. my friend is a Biomed Engineer who prototyped and developed her hardware. Keeping her anonymous on here, but she went to a big tech conference in the bay area and was approached by three men asking if she was a "showgirl" at the conference as a starter to the conversation. Of all the things you could possibly say right? How offensive to a female engineer with over 30 pending patents running a multi million dollar company and two engineering degrees under her belt. Welp, those guys are in the wrong, but also why are there showgirls at tech conferences. because hot girls attract geeks to the boothe. But MEN hired these showgirls, and WOMEN are actually fufilling those roles. So both parties are at fault.

Who suffers? The people who suffer are the ACTUAL female engineers who would love to go to a conference and not have it be assumed they are there in an auxiliary tech role until proven otherwise.

once my friend described who she was, both of the guys felt really bad, even embarassed and apologized profusely. They ended up being cool guys she is still friends with. they learned a lesson, but they have also been heavily conditioned by males and females who are both willing particpants in establishing a stereotype that is demeaning to women actually in tech.

2. Most men I've met and worked with in tech are absolutely fine. It is that in general outlier cases good and back stick out in our heads. If there are 200 employees at a company and only 2 females in my department of 40, probably over a 6 months period the chances are I'm going to be made to feel uncomfortable whether intentionally or not by one person atleast. I'm not saying it's acceptable or ok, or that steps shouldn't be taken to fix it, I'm saying 19/20 guys I work with in a random sampling are just fine, and don't make being a girl a thing, and treat me just the same, or if anything are excited to see women in tech and go out of their way to make you feel comfortable. It's then in your discretion to stand on your own two feet and not take advantage of that, because some women do, which brings me to...

3. There are some women who abuse their minority status. I'm NOT saying women who have spoken out about being treated poorly are the ones who are abusive, or that they are lying. It is usually ones that have nothing to complain about and the situations are much more nuanced. I'm sorry people will get mad at me about this statement but I feel comfortable saying it as I've observed it and I work in tech and I'm not going to lie to remain politically correct. Both males and females are capable of abusing their position. Not all males do it, not all females do it. So hating men or making them terrified of saying the wrong thing if anything is just going to make you feel more isolated.

There are also women who still have queen B syndrome and like being the only female around, and actively bully other women. This is so obnoxious. However, in my varied experience in tech, I can say one key indicator of a real female engineer, is that most of us would LOVE a female friend because we don't have many. Females that view male dominated workplaces as a fun new playground because of all the men, are constantly having coworker boyfriends, and view other women as competition, instead of empathizing with them, have probably not experienced the long term years of being in college engineering classes and doing their homework and not having female friends, and the desire to be treated as an equal instead of put on a pedastool or having to prove themselves. Real females doing real work in tech know what it's like to be isolated, and when we get together as females, we are all super super grateful for it, and we all feel uncomfortable going to glitzy girl focused events where we are bombarded by girls not in tech telling us how things should be. This has been my experience.

4. While some of us can't choose who we work for and with, if you are a female IN Tech, not marketing or some soft auxiliary department of a developed company, but you code or prototype electronics or hardware or engineer something, then you are valuable enough that you can move onto thousands of other companies if you don't find one with a culture that fits your comfort zone. Not just because you are a talented brilliant ambitious female, but because you are a talented brilliant ambitious engineer, and they are in great need in any gender, but being a female is always a great added diversity and step into equality for EVERYONE, not just females. AGAIN, it's not ok women should ever have to feel uncomfortable but we live in the real world and not everything is fair, not just for women, but for alot of situations and people in general.

CLOSING COMMENTS

In life in general, forget being a women or startups, a good rule of thumb, and one I took way too long to learn myself in my personal and professional life, if you don't like how you are being treated, then start hanging around different people.

I have plenty of male engineer friends who are low key, we geek out together, order pizza, watch tv, code, switch knowledge, music and talk about latest tech stuff, and its totally chill. What and who makes you feel comfortable but also gets you excited about learning and obtaining your goals? hang around them and your work life and personal life will be better. It's the same as if you want to stop drinking but your friends only method or venue for socializing is drinking, well it's not going to be super fun for you, so hang out with people who gel with your same lifestyle.

I definitely have my frustrations, but my successes and friends male and female far outweigh my desire to spend most of my time feeling negatively. This is coming from a girl who has been through some troubling times with male coworkers. It's not that is hasnt been harder, its just that I have so many things I want to do, I'd rather "show them" by being successful and acheiving my goals than fighting a legal battle. I am glad some women have chosen the legal path, but I actually would be upset if someone chastized me for not spending all my time in court. There are lots of way to bring tech forward with everyone, not just articles and legal battles. Sometimes, just being a good role model, the girl you wish you had to hang with 5 years ago when you had no female friends, goes alot farther in the world of tech females who actually need a friend, not just people reading the hottest news. Any new girl I meet in my company or department or otherwise who is an engineer or software developer, I atleast attempt to make friends and go out to lunch or a grab a drink with them , let them know I'm available to chat or otherwise, and every time I've been endlessly thanked saying I'm the only female friend they have. Well, now I have like 5 awesome female engineer friends and we all are friends as a group now, it's not much, its not enough, but its more than we ever had and it's all we have time for, because you know, we are also coding, starting companies and doing all the same things males do so we are not over here just being social butterflies. As cliche as it sounds, and something I never would have believed about myself years ago when I was feeling isolated, is that I focused on being the change I wanted to see in the world, and the role model I wish I had when I was fresh out of college, instead of fighting legal battles. Sometimes thats the right thing to do, sometimes my path is a good one too, and I don't regret it.

I've had to abandoned some groups, and in one case a company because I was around egotistical chovenistic males who challenged me on everything and even worse it was all subconscious sexism so it was not even easy to address. no its not ok, but I decided to instead of fighting for it for years and years, to move onto something better for me, and now I can spend the majority of my time coding and working on my goals, instead of fighting against people. It was the best decision I've ever made, I'm able to be alot more technically advanced, and by holding my head high and deciding I could do better, instead of tearing other people down.

Atleast three of those guys have come to me years later to apologize (with no prodding on my part), tell me I was a good player on the team, and I know from females who joined that same team later, they are treated very well. Those guys straightened up because sometimes the most powerful thing you can do, is know you deserve better, walk away and discover a place that fosters your worth. If you have real tech skills, this will always be an option for you as a woman, or a man. It's ok to stand up and "fight" and it all depends on your situation. I should have had more support in mine, but honestly I think I made the right choice by just moving onto something better.

FINAL NOTE

She is right, don't be scared. JUST DO IT. If you can actually code or prototype, then do it. Perform, let your product speak for itself and noone can argue with you. That is the cool thing about coding or being an engineer, if it works and people are paying for it, who cares if youre a girl, or a transgender, or have purple hair, wear tennis shoes to work, or if you are a hippopotamus. It's not going to be easy, it's going to be WORTH it, and there may be some extra barriers, but how rewarding for you to be a trailblazer.

I never thought of myself that way until people started calling me a trailblazer or a "badass" years out of college and now that I think about it, hey yeh, I've been through some pretty hard times but damn this is cool, minority or not, I love what I do and nothing is going to stop me. In fact, I had no idea when I first went into this that anyone would want to stop me, or feel threatened by me, and honestly, that is the hard part.

THE HARD PART

The hard part is realizing that some people are actually not supportive of you, subconsciously or not, alot of the anger on your part comes from the confusion surrounding the challenge of understanding this concept, because if youre an awesome person who doesnt need to tear other people down to have success, this isn't going to be intuitive for you to understand other people are actually that lame. Once you realize yes these warped people in self denial who project their own insecurities onto you DO exist, and probably always will in some form or fashion, then you can be like "oh, no I'm better than that sorry". Sometimes again, legal is a good way, sometimes not.

Just do you and find that confidence. if you don't have it, dig deeper, if youre reading this youre already way ahead of the game and have nothing to feel insecure about. Life is 10% what happens to you and 90% how you respond and how you let it effect your opinion of yourself or your subconscious belief about your capabilities.

Have that attitude, and support other girls around you, focus on your work and not people, and youll be amazed. In the words of Dr. Suess "oh the places youll go.."

Yeesh. #2 hits close to home.

I think I've asked this question but I found myself a cofounder with 2 others that prioritized too highly IMO coffee meetings with "investors", no name board advisors, expensive conferences, and basically everything on that list. My approach was to gently voice my concern and but also let them do it in the hopes they'd see how useless it was. The other thing that didn't help was I was the "technical cofounder" and the attitude essentially was I didn't "get" business, and sometimes I wondered if they were right.

Interestingly both were woman, and I don't recall too much of #3. They definitely participated in women in tech type groups but I thought it was no different than any other useless networking others that aren't focused would do.

This will be definitely something I probe for in the future. Anyone looking for a cofounder? (I'm serious, and I have a cool little project we could do to see if we can build something people want together)

I think there's two domains in this case, one being "macro luck", the other "micro luck".

The rise of the PC, or the fall of the horse buggy are in the former category. They can be influenced, but individual contributions are often insignificant, and predicting their course is very hard.

Then there's "micro luck". Things like hiring a great engineer, finding the right investor, or including the right feature or line of copy fall into this category.

With these smaller random, but not fully random events you gain the ability to influence the outcome significantly. Want to find great engineers? Move to Silicon Valley, join your LUG, get wasted at DEFCON, these all significantly increase your chances of succeeding at that particular subtask. You get to make significantly more educated guesses at what works and what doesn't.

I think this is an important distinction, after which it becomes good practice to follow the advice in the Serenity Prayer by Reinhold Niebur

     God, grant me the serenity to accept the things I cannot change,
     Courage to change the things I can,
     And wisdom to know the difference.

I'm not particularly religious, but that has always seemed like good sense to me.

> 1. Make something people want.

I haven't had a ton of experience in startups...once I had to work out of a startup space. And it amazed me the number of conversations I would hear between aspiring entrepreneurs and random strangers that were variations of, "Please tell me if you think this is a good idea".

Everyone knows what it's like to want something. I didn't really hear about Tinder until after it blew up into something huge, but its proposition always made sense to me: Do you want to get laid? Do you often base your decision on the looks of a potential mate? Would you be OK with requesting consensual sex without having to fill out a form?. Yes to all of that. I can't think of anything I regularly use and/or pay for that I can't sum up as a one-sentence "want", whether it's Google, Twitter, Netflix, Facebook, Uber...of course being the first to recognize the desire does not lead to a desirable product -- there's scaling and marketing and implementation and luck, of course.

But that means the entrepreneur who is trawling around to learn what others want is even deeper in the hole. Is there something in startup culture that heavily cautions against pursuing something that you know _you_ want, because selfish concerns do not often scale (even though they've scaled in plenty of cases if you look at surviving startups, though that's obviously survivor bias).