30something here - It took me a while to "get" Snapchat, but in my opinion there is no better way to keep up with friends and family digitally than via Snapchat Stories. You can post pretty shamelessly the little things you're up to all day to your story, knowing it will be gone in 24 hours, keeping your feed really clean. Posting more than once or twice a day to Instagram/Facebook seems excessive, Twitter is a bit m…
There is nothing to "get". It's all the same. Facebook, Twitter, Instagram, Snapchat. People want a free way to broadcast to their friends. Someone invents a service that does that. Slowly ads take over. Now the stream needs to be "curated". It's no longer a timeline. It's no longer sensible. Now you can no longer reliably broadcast to your friends. People search for a new service that did what the old service used t…
The problem really is that no one wants to pay for services, or no one is willing to try charging for their services. Ads are the "safe" option, but it will also make your users leave in the long run.
I was pretty baffled when a publisher wrote that they would rather make money from ads on their site, than make money from people buying a subscription. Service like Twitter, Snapchat and what not seems to be the same way, there's no desire to try anything but ads.
It is still my belief that at some point some large seller of physical goods will announce that they're pull their online ads due to lack of profitability. After that the entire online media business will be forced to charge their users, and we'll all be better off. Maybe it's just wishful thinking.