The privacy concern is valid. It won't be long before all new cars are sending data from the sensors to third parties, and it would be unthinkable for the manufacturers to ask for your consent before collecting that data since they'll make money off of it. The article mentions concerns with insurance companies. One I worked for tried to get customers to agree to having their rates adjusted based on data from their ca…
I'd love to be rewarded for actually being a good driver. Rather than being lumped in with bad drivers who have a high chance of being in $50k accidents, which everyone has to collectively pay for.
Driving is also the leading cause of death of young people, so anything that encourages people to drive safer is a huge net good for society. What's more effective, a sticker that says "buckle up" or "drive slower", or knowing that your insurance company is keeping track of it?
Of course it should be voluntary and opt out. But there could be a huge gain for people who opt in.