However, after reviewing other related books on Amazon, I've noticed that reviewers/customers can be merciless. This seems to be all the more true for programming books, perhaps because these books are generally expensive and disappointed customers tend to be more upset than others because of the financial loss. But also, perhaps, because programmers tend to be more critical in general - I'm not sure.
Regardless of the reasons for the negative reviews, do they impact the career of the author? Or is it a significant enough achievement to have published something - anything - related to programming, that it matter too much if you get negative reviews?
Obviously it's best if you write a good book that everyone likes and is reviewed positively - no need to state the obvious - but how significant are negative reviews to the author's career?