Earlier quoted context omitted.
I don't buy this scenario. The failure scenario I have in mind is their monetized products fail to catch on, and they are basically like Twitter - no other products that directly compete in that niche, but not a cash cow either. Or WhatsApp - very popular, not a cash cow.
Just as plausible, if not more so. I just view the constantly aging 18-24 year old demographic as the main driver of viral growth these days. As that demographic ages out a new flavor of the week will emerge.
Snapchat raised $1.8B in a Series F round
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Re: Snapchat raised $1.8B in a Series F round
#312Earlier quoted context omitted.
Because good VCs make money on the ones that successfully monetize, not on consistent 10% ROI. That kind of return is great, but just be a PE firm if that's your goal.
If you have the money to play the odds like that then more power to you. I just don't like the acknowledgement that most of their investments will fail.
Re: Snapchat raised $1.8B in a Series F round
#313Earlier quoted context omitted.
Your opinion would change if someone you cared about needed a new liver.
I'm certain that if I knew someone who needed a liver transplant that I would then personally value liver transplant tech over social media, that's completely beside the point though. My feelings in a given scenario don't make work on liver transplants more important than work on social media. What matters is net impact.
Re: Snapchat raised $1.8B in a Series F round
#314Earlier quoted context omitted.
Yeah but I seriously doubt that will drive them to $1B in revenue. They need one big cash cow rather than a collection of trinkets.
They may learn to use those trinkets. Just imagine a button that says `Buy for $0.20 the X-Men Wolverine Mask filter` or just detecting user patterns: They detect an user mostly uses cat-faces filters, so they try to sell her cat-faces filters. Or that her snap-chats are mostly on restaurants, so they show her some restaurant ads with the same color filters she likes.
Re: Snapchat raised $1.8B in a Series F round
#315Earlier quoted context omitted.
Your points all well taken, I consider any talented employee at SnapChat to be doing this world a net disservice due to the wasted opportunity costs of other issues they could be attacking. "We wanted flying cars, instead we got 140 characters."
It saddens me that many of the greatest programmers of my generation are just trying to get people to click ads.
Re: Snapchat raised $1.8B in a Series F round
#316Earlier quoted context omitted.
Perhaps it doesn't scale well, but their sponsored face filters seem to be getting a good reception. It's rare for people to find ads fun.
Works only for a couple of verticals I'll be darned if an insurance provider can make a filter fun It's also something most small businesses can't really make good use of, unless they are in the entertainment/lifestyle businesses
Re: Snapchat raised $1.8B in a Series F round
#317Earlier quoted context omitted.
Common misconception: Twitter has actually pretty steadily increased its revenue per user. Their issue is that their user growth has basically plateaued far short of the ubiquitous level they need.
I am aware of that difference. As a company Twitter is not a cash cow.
Re: Snapchat raised $1.8B in a Series F round
#318Snapchat is the medium that most closely represents a real life conversation - between individuals, between friend groups, between performers & fans, etc. That's why it's popular and will continue to be so. The beauty of Snapchat is that you don't need to think about what you are posting: It's ephemeral, it's kept close to the vest (you choose explicitly who sees it), and above all, it's without reservation. I don't…
Re: Snapchat raised $1.8B in a Series F round
#319Earlier quoted context omitted.
People on tech forums are typically negative about social media apps and platforms. It's pretty interesting.
I can only speak for myself here. I have no problem with snapchat the app. I think it is dumb, and don't enjoy using it, but that doesn't mean that it shouldn't exist. What I do have a problem with is Snapchat being put on a pedestal, and perpetuating the SV cash grab business model. Get a bunch of users with a trendy app, data mine the shit out of them, and serve them ads until the app folds. There is no lasting val…
Re: Snapchat raised $1.8B in a Series F round
#320Earlier quoted context omitted.
I think it's more probable that their value will come down from bubbling heights and someone will buy them. To me chat models aren't sustainable without it working in line with your other verticals. It's too hard to monetize. IMO no chat platform can survive without being attached to another product or service; or just a vertical that is similar. Not in the mobile age it's not. There are too many chat apps as it is.…
"Really, if I'm Twitter and want to stop my stock from tanking, I get a line of credit and buy SnapChat" Twitter's valued at only $10 Billion. Snapchat just raised at rumored $18 Billion valuation.