People need to stop focusing their criticism on how stupid the app is or how they're going to lose all their users. It's almost a meme by now of how people say this every time Snapchat is brought up. By now it's a foregone conclusion, and requires active ignorance and not really caring to keep an open mind, to continue to hold onto that belief in the face of tremendous evidence that 1) Snapchat is very popular, 2) Sn…
Perhaps it doesn't scale well, but their sponsored face filters seem to be getting a good reception. It's rare for people to find ads fun.
It might seem silly from the outside, but that's actually meaningful because it gets people used to the idea of modifying the "real world" with a contextual addition.