I've come to a conclusion that Cook's reign at Apple will probably mirror Ballmer's reign at Microsoft. Both are biz guys who inherited companies from technology visionaries with massive revenue streams and yet they both lacked vision and tech expertise to create successful new products. Ballmer tried it numerous times and Cook has tried it with Watch, Music and so on. Neither of them have succeeded. Apple's now beco…
One big difference - Microsoft's stock price languished under Ballmer, while Apple's is doing fine under Cook. (I haven't compared versus the market, but I suspect that it will still hold) Cook's legacy will be if Apple pulls off the bet on autonomous cars. Auto manufacturing is very much a logistics challenge, which plays to his strengths. It's too early to write him off.
Apple's stock price peaked at $132.54 just over a year ago and recently bounced from $90.
Over the past year, Apple is down about 20% on NASDAQ and the S&P 500....