Earlier quoted context omitted.
I wouldn't call limiting resolution to 720p in the browser "attractive". Are you aware of this limit? In Chrome and Firefox, you can't watch Netflix above 720p. It's why I must use IE with Silverlight to watch Netflix at full HD on Windows 7.
> In Chrome and Firefox, you can't watch Netflix above 720p. Oh my god, the horror!
Well, if youtube clips uploaded at 1080p couldn't be watched at 1080p, people would complain. When services advertise "hd video" and it doesn't actually work in HD... I'm sure you can figure it out. But then maybe you can't, given your remark.