Atlassian sold $320M worth of software with no sales staff
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Re: Atlassian sold $320M worth of software with no sales staff
#2Atlassian has a sales staff.
Atlassian has a sales staff.
Atlassian has a sales staff.
Atlassian employs many people whose job it is to be on the phone all day with potential customers.
This is just marketing. Take it with a grain of salt.
Re: Atlassian sold $320M worth of software with no sales staff
#3From Peter Thiel's CS183 class notes:
"People say it all the time: this product is so good that it sells itself. This is almost never true. These people are lying, either to themselves, to others, or both. But why do they lie? The straightforward answer is that they are trying to convince other people that their product is, in fact, good. They do not want to say “our product is so bad that it takes the best salespeople in the world to convince people to buy it.” So one should always evaluate such claims carefully. Is it an empirical fact that product x sells itself? Or is that a sales pitch?"
http://blakemasters.com/post/22405055017/peter-thiels-cs183-...
Re: Atlassian sold $320M worth of software with no sales staff
#4Awesome graph comparison - https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6bkJnp_y46...
Re: Atlassian sold $320M worth of software with no sales staff
#5When you want to buy 50k licenses of JIRA, there is a "Contact Us" button. The person who is responding to that email is a salesperson.
Re: Atlassian sold $320M worth of software with no sales staff
#6It could've been more if they had one ;)
Re: Atlassian sold $320M worth of software with no sales staff
#7Atlassian has a sales staff. Atlassian has a sales staff. Atlassian has a sales staff. Atlassian employs many people whose job it is to be on the phone all day with potential customers. This is just marketing. Take it with a grain of salt.
Re: Atlassian sold $320M worth of software with no sales staff
#8>Tesla doesn't have sales people, You go into an apple store, [and] they don't have sales people.
God, I love these word games. Tesla doesn't have sales people; they have Product Specialists[0]. Tesla doesn't have sales people; they have Specialists[1] and Experts[2].
[0] https://www.teslamotors.com/en_GB/careers/job/product-specia...
[1] https://jobs.apple.com/us/search?job=USASP#&openJobId=USASP
[2] https://jobs.apple.com/us/search?job=USAEX#&openJobId=USAEX
Re: Atlassian sold $320M worth of software with no sales staff
#9Atlassian has a sales staff. Atlassian has a sales staff. Atlassian has a sales staff. Atlassian employs many people whose job it is to be on the phone all day with potential customers. This is just marketing. Take it with a grain of salt.
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Re: Atlassian sold $320M worth of software with no sales staff
#10They don't have a sales team, but don't think for a minute they don't have humans helping out.
They invest heavily in their customers success, and they do this by hiring people to talk to the customers. Yes, on the phone, and sometimes even in person. They're closely in touch with how to sell to developers, and one of the best ways to drop the idea of big-up-front sales. If you can get one small zero-friction sale, the rest of the sales with people become "support upsells" and "customer success", and you can tell the world you don't have a sales team.
They might not be called sales, but there are people at Atlassian who's primary job it is to talk to people and sell them software.