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This is a little bit silly. By not watching ads, I am screwing somebody? How about by watching ads I screw the people who paid for the ads, as there is no way those ads would affect me in a positive way? I don't see how one is worse than the other. If a web site asks people who hate ads to watch ads, they are screwing the people who pay for the ads. They should be thankful for ad blockers, because at least they preve…
> This is a little bit silly. By not watching ads, I am screwing somebody? Yes. As Ars said explicitly in their post, every time you choose to block the rendering of an ad on their page, their ad provider does not count the impression, and they do not get paid anything. So yes, you're directly screwing Ars by costing them money, denying them revenue, and nullifying their business model. > If a web site asks people wh…
If everyone blocked ads, no one would serve them. They would charge for content. This is probably the fairest model for everyone. But content providers like Ars want to mislead their customers into thinking they are getting something for free, so they make their money from advertising: that is, they don't sell content, they use content as 'bait' to attract attention and then sell that attention to advertisers. An ad-blocker is acting perfectly ethically and rationally by refusing to give their attention---after all, Ars is pretending to be free, you can hardly blame the viewers who take them up on the offer. The only ones being screwed by this are the non-blocking viewers, who are forced to give more of their attention to compensate for the blockers.