The article recommends going to Fake Name Generator (tm) to get a random online identity. The page is not encrypted and looks very, very fishy. That page recommends going to Social Security Number Registry. Again, an unencrypted totally scammy looking page. If you enter a random name and select a random state, it will 'verify' that your identity has been stolen. Then, if you click on 'Validate', you can enter your SS…
FWIW, there is a "secure" version of the fake name generator, but you have to pay $1.99/year and sign in with Google, which is hilarious.[1] Also, as explained by the creator[2], the SSN registry site is worthless and apparently a joke (although I'm not going to poke around on the site to verify). [1] https://www.fakenamegenerator.com/premium.php [2] http://www.forbes.com/sites/adamtanner/2014/02/03/the-mormon...
Apparently, HN is a joke.
(Note that the only way to view the Forbes article you linked is through the cached version.)