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Amazon will reportedly soon sell its own private-label groceries

techcrunch.com

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Re: Amazon will reportedly soon sell its own private-label groceries

#71

Post by chii »

foota wrote: post #25
fma wrote: post #13

Earlier quoted context omitted.

I believe they will compete more with Aldi and not regular grocery stores that offer everything. As long as grocery stores still offer fresh fruit, meat, deli, florist etc...I will go there. If I need a box of cereal I will spend the extra $.50 for the convenience. But on a day I just need basic necesities, Aldi or Amazon here I come!

It seems like Amazon will be in a better position to offer fresh products in the long term than a grocery store.

I can't imagine ordering fresh produce without first seeing or touching it. Boxed goods like cereal is OK to order online, but I want to pick out the unbruised, best pieces of fruit of veg.

Re: Amazon will reportedly soon sell its own private-label groceries

#72

Post by AJRF »

dexwiz wrote: post #3

Most grocery stores have their own brands, even the small to medium regional stores. So this should not come as a surprise that a large store will develop its own brand. What I do want to see is the packaging. Most items are meant to be sat on shelves, and displayed to the consumers. But Amazon items won't need to sit on store shelves (just distribution centers) and don't need the packaging to sell themselves. Will A…

Really good point. Personally can see it being advertising heavy. Hey if it is subsidised in any way (the way Kindle with Special Offers is) that is totally cool with me.

Re: Amazon will reportedly soon sell its own private-label groceries

#73

Post by dagw »

skykooler wrote: post #28
notatoad wrote: post #24

Earlier quoted context omitted.

That sounds like loblaws/superstore's "no name" brand: http://imgur.com/aEkQBfx It's actually a really great instantly recognizable brand, for all its generic-ness.

hey look, it's https://xkcd.com/993 in the real world!

The Swedish Coop chain of food stores did that for very many years: https://fredrikedin.files.wordpress.com/2011/05/blavitt.jpg

Re: Amazon will reportedly soon sell its own private-label groceries

#74

Post by kevenwang0531 »

This is part of Amazon's broader strategy to completely upend traditional retail. I wouldn't be surprised if Amazon follows up by launching physical stores in city centers to shelf these private label items, in addition to its Kindle, Fire TV and Echo products. I can also see Amazon stocking online best-seller items in these stores and have the stores act as last-mile pickup locations and drone delivery centers. Just think about the amount of foot traffic these Amazon stores would generate!

Re: Amazon will reportedly soon sell its own private-label groceries

#75

Post by amelius »

snewk wrote: post #12
dgemm wrote: post #11

Earlier quoted context omitted.

Hopefully it will be less plastic and more recyclable.

my fear is that we see more plastics replacing glass/cans due to to the logistical issues of delivering the last mile

I want the traditional milkman back!

Re: Amazon will reportedly soon sell its own private-label groceries

#76

Post by amelius »

x0x0 wrote: post #53
pbreit wrote: post #31

Earlier quoted context omitted.

I'm guessing you're being downvoted because no one can figure out which Amazon you are referring to...certainly not the one selling a massive selection of items at very competitive prices with fast free shipping and the functional website located at amazon.com

Or one that mistreats their customers. I bought mite spray for a plant. The ad showed it come in a sprayer but it didn't; just a normal bottle. I told amazon that the product page was inaccurate, but that I had a spare sprayer bottle so I didn't care. They still refunded the purchase price and told me to keep it. I lost a shipment of nearly $200 of books: USPS said it was delivered but I didn't receive it. Amazon sen…

Judging from other comments, I guess how they treat you depends on how often you buy there.

Re: Amazon will reportedly soon sell its own private-label groceries

#77

Post by emp_zealoth »

lucaspiller wrote: post #59
mc32 wrote: post #47

Earlier quoted context omitted.

So long as they don't revive the defunct "No Frills" brand, maybe they'll have a chance. I don't know why store brands skimp on branding and presentation. All they need is one intern churning out design and keeping a fresh look, rather than a set it and forget it approach where you have the housebrand look the same way it did when it debuted even decades later. Maybe they worry about cannibalization into higher profi…

In the UK, Tesco had the brand "Tesco Value" (picture [0]) from 1993 - 2012. It became one of the best selling brands in the UK, and is deemed responsible for allowing them to become the biggest supermarket in the country. [0] http://api.ning.com/files/TpvqSYo3L8j4*3QBoyqNr*zPPYYtbPvcSz...

Oh god, in Poland Tesco Value (or any like-brand) stands for absolute bottom feeder junk that is "healthy" and edible enough to not kill you outright. Sure it sells, since ~50% of population can't really afford anything else (as they work for Tesco for min wage)

It's interesting how Amazon can distance itself from such connotations

Re: Amazon will reportedly soon sell its own private-label groceries

#78

Post by andy_ppp »

krrrh wrote: post #68
notatoad wrote: post #24

Earlier quoted context omitted.

That sounds like loblaws/superstore's "no name" brand: http://imgur.com/aEkQBfx It's actually a really great instantly recognizable brand, for all its generic-ness.

Rewe in Germany is an interestingly punishing example of house brand design. Very simple design but with the word "Ja!" prominently displayed on each package. One can flip through the pdf on this page to see every single product: http://www.rhein-verlag.com/en/david-kuhne/ja-buch-hardcover...

God, I had to hunt down some Rewe Ja! Trauben-Nuss-Müsli (page 27 for those interested!) for a German friend last week; I guess their marketing works, because this muesli looks boring as hell!

Re: Amazon will reportedly soon sell its own private-label groceries

#80

Post by rickyc091 »

chii wrote: post #71
foota wrote: post #25

Earlier quoted context omitted.

It seems like Amazon will be in a better position to offer fresh products in the long term than a grocery store.

I can't imagine ordering fresh produce without first seeing or touching it. Boxed goods like cereal is OK to order online, but I want to pick out the unbruised, best pieces of fruit of veg.

I actually use amazon fresh's delivery service and I can tell you they don't send bruised fruit/vegetables. FreshDirect here on the East coast has long solved this problem as well. They move merchandise so quickly that it never gets a chance to bruise. It's always guaranteed freshness. I will say that sometimes you won't get the sweetest piece of fruit though.
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