Earlier quoted context omitted.
Why reward the paper (or its advertisers) for abusive practices?
Did somebody hit you over the head with a tent-pole, CamperBob? What abuse are you possibly talking about? This story is a tremendous work of journalism, crafted by an author who really ought to get paid for his work. Or do you work for free too?
How would you feel if this tremendous work of journalism was only accessible after filling in a 20 page lifestyle questionnaire? Do you think that's ok if it means they are getting paid for their work?
Alternatively they could choose less obnoxious advertising that still enables them to earn a living without detracting from the reader's enjoyment.