Earlier quoted context omitted.
As a CEO in the US you're legally obligated to maximize profits. In that sense I don't see this as a problem with Nestle, more so the greater system in which Nestle sits.
Is this really true? Over here (EU), the purpose of a corporation does not have to be maximising profit (although that is the default) and CEO does not have to use every legal method to maximize profit, at all costs.
The CEO of Nestle could say something as simple as "acting in this manner will be perceived negatively and will harm our future sales" and they would be safe from legal action.