As an Austin resident I think the real lesson to learn is how poor of a job Uber did of gaining supporters. I went from being a vocal supporter to an almost hostile opponent based on their behavior. They spent a reported $8 million in very confusing ads. They sent text messages and push notifications to customers. All of this felt very disingenuous and deceptive. I will be sad to see them go but they are their own wo…
It was a very bad campaign, which makes me suspect that they did it on purpose. If they won this campaign, they'd have to win again in every other city that tries this. If they lose, pull out of Austin for a while, and make sure it's national news, other cities might think twice. But it could just be incompetence.
I'm really hopeful some competitor can show up and eat their lunch, before they come slinking back. The way they behaved turned me from a fan into someone who actively distrusts them.