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Facebook bends the rules of audience engagement to its advantage

nytimes.com

41–50 of 119 posts

Re: Facebook bends the rules of audience engagement to its advantage

#41

All i think of when I see the word facebook is who would use that data mining, censoring, manipulative product. To each their own but I think many dont see whats going on with it.

> many dont see whats going on with it

I think we need some realistic examples of what could go wrong. To many, online privacy issues are a bit too hypothetical and abstract.

Re: Facebook bends the rules of audience engagement to its advantage

#42

Kill your Facebook. Seriously. You'll feel so liberated. And showing people pictures of your recent life when you meet them or email them is so fun and you get so much more attention and conversation out of it. Best decision of my life!

Absolutely. I deactivated mine back in January and I most definitely do not miss it.

Re: Facebook bends the rules of audience engagement to its advantage

#43

> As a company spokeswoman, Jessie Baker, told me: “The time people spend on our site is a good measure of whether we’re delivering value to them.” Eh, the same argument could be made by Philip Morris or a casino: "The time people spend using our products is a good measure of whether we're delivering value to them."

Or the DMV. "The time people spend at our office is a good measure of whether we're delivering value to them."

Re: Facebook bends the rules of audience engagement to its advantage

#44

Kill your Facebook. Seriously. You'll feel so liberated. And showing people pictures of your recent life when you meet them or email them is so fun and you get so much more attention and conversation out of it. Best decision of my life!

I deactivated my Facebook account for over three years, reactivating about 18 months ago. There is an initial feeling of liberation, but I ended up regretting it.

I realize now that I should have just shaped my use to fit my needs: unfriend or unfollow people I don't care to follow, write more messages rather than scrolling through the newsfeed, and join events and groups more deliberately. Deactivating was just an easy way to avoid the headaches rather than going through the work of curating what I wanted to see.

Now I actually use it to keep in touch with people I care about, rather than just pretend that's what I'm doing. I missed out on some things during my three years with Facebook off, and although I learned so much from having done it, I wouldn't do it again.

Re: Facebook bends the rules of audience engagement to its advantage

#45

Kill your Facebook. Seriously. You'll feel so liberated. And showing people pictures of your recent life when you meet them or email them is so fun and you get so much more attention and conversation out of it. Best decision of my life!

I mean, it sounds okay to be liberated, but what if you just don't spend 50 minutes on it per day? Also, what about the argument of keeping in touch with all your high school friends and distant relatives? What about all the things I would've found out on facebook that I'm now missing out on?

Re: Facebook bends the rules of audience engagement to its advantage

#46

I don't think we should expect Facebook to change. We need better tools that allow people to stay away from it (and other such distractions in future). We need tools that help people understand how to manage their internet time better. They need to understand what kind of emotional costs (which will vary a lot) are associated with extended FB usage. And such tools will ideally be browser addons. Imagine a browser tha…

Though I do find your intent admirable, I think that it's misplaced - the reason there's no innovation on this front is because these sorts of time management tools are entirely dependent on the self-control of the persons they are targeted for, self-control issues being the reason they're glued to Facebook in the first place.

While such a time management tool may benefit a small few, the majority of people at a computer just don't seem to care too much - heck, even today many users need to be compelled to install an adblocker and to keep their software up to date -- imagine trying to convince that user base to also restrict their ability to go places online voluntarily.

Change has to come from within as an actual want - you have to want to be running every day to lose weight, you have to want to practice every day to learn an instrument or a language, and the type of change you're discussing has to come from an internal want to actually disassociate from Facebook and its ilk. Right now it's not so much that people don't want Facebook so much as they're not sure what else to do - the centralization of the web into a few major hub websites has left a lot of people completely lost as to what being online can actually do for you. You can see this effect all over the place - just watch how many people will upvote a "betterment" thread on reddit or imgur filled with free learning links, but never actually take the time to follow through on these threads. The few that do are the exception, not the rule.

As great as it would be if we all learned a bit more self control, mindlessly browsing Facebook is the new "TV on in the background" and has been for awhile.

Re: Facebook bends the rules of audience engagement to its advantage

#47
post #6

This should be a wake up call. This site really doesn't deliver anything of value. It doesn't really make you more social and it doesn't really connect you to people in the real world. So basically you spend 16,800 minutes a year on Facebook. That is 11 days of your life lost a year.

I get value from Facebook just like I get value from Hacker News, Reddit, Messenger, etc.

It literally helps me connect to people in the real world - I just discovered Tycho's new album through there, planned a trip to a festival with friends there, just filled up my weekend, and discovered a new area I'm going to go rock climbing.

If you are getting no value from Facebook, you're probably not using it correctly - which you can change.

Re: Facebook bends the rules of audience engagement to its advantage

#48

Kill your Facebook. Seriously. You'll feel so liberated. And showing people pictures of your recent life when you meet them or email them is so fun and you get so much more attention and conversation out of it. Best decision of my life!

Absolutely. I deactivated mine back in January and I most definitely do not miss it.

I have never had an account. The very idea of it was repugnant to me, even when it was launched. I think it mostly because of the must-use-real-name thing, which was the complete opposite of the way I used the Internet at the time.

But also because I like being un-contactable by people I have known in the past.

Unfortunately, my sister got a lot of "what happened to your brother?" messages, but they have mostly stopped now.

Facebook still creeps me out.

Re: Facebook bends the rules of audience engagement to its advantage

#49
post #20

Earlier quoted context omitted.

Yes; in fact, this statement would have made a lot more sense: > "The time people spend using our products is a good measure of whether they're delivering value to us."

Now that's a little ominous, but yeah absolutely. It also fits with the "consumer as product" viewpoint.

Isn't the only logical endpoint for Facebook to become a VR world where we all spend 100% of our time? That's what a forever-continuing revenue increase would create, right? And that's exactly how the incentive structures exist right now.

I don't really like that society places such high emphasis on structures that create dystopias.

Re: Facebook bends the rules of audience engagement to its advantage

#50
post #6

This should be a wake up call. This site really doesn't deliver anything of value. It doesn't really make you more social and it doesn't really connect you to people in the real world. So basically you spend 16,800 minutes a year on Facebook. That is 11 days of your life lost a year.

I get value from Facebook just like I get value from Hacker News, Reddit, Messenger, etc. It literally helps me connect to people in the real world - I just discovered Tycho's new album through there, planned a trip to a festival with friends there, just filled up my weekend, and discovered a new area I'm going to go rock climbing. If you are getting no value from Facebook, you're probably not using it correctly - wh…

You should be proud of that. It's exactly what FB wants you to do.
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