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Google: End of the Online Advertising Bubble

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Re: Google: End of the Online Advertising Bubble

#91

Post by Udik »

goldbrick wrote: post #88
Udik wrote: post #57

Earlier quoted context omitted.

Google knows where I live, what job I do, where is my office, at what time I go to work in the morning, and almost every page I visit on Wikipedia. It even knows where I parked the car the last time. Is it possible that with all this information it can still mistake me for a potential buyer of that company's product? I think that ads tend to be about costly stuff (if that is true) because they have to discount their…

But you have to ask, why would Google go to all the trouble of being your personal experience curator? Google is not in that business. They are interested in showing you the highest value ad that they can, and obviously that's nail polish.

Because Google gets money from advertisers. Advertisers in turn pay Google because it makes them sell more. So the more Google is able to provide me with ads that make me buy something, the more the advertisers will pay Google. Taking the money of the advertisers and not boosting their sales doesn't pay on the long run.

Re: Google: End of the Online Advertising Bubble

#92

Post by geocar »

qaq wrote: post #85
geocar wrote: post #70

Earlier quoted context omitted.

If you mean new sales, then that's interesting, and you should say that. Anyone who can get 200 new users out of every 1000 ads can certainly do something I can't do, and I'd like to hear about how. Most people use the term "conversion" to mean matching some cookies together.

It's way less drastic in the context of ad network it means a % of users that reached the landing page and then completed signup deposited no less ten X money played Y rounds in the next 30 or whatever days. Still even 5% given the industry was considered decent so >20% is very good.

I don't know if you're trying to be confusing, but you're being confusing. You might try using plain language like, "For every dollar of advertising I spend, I generate two dollars of sales per year." Or adjust as needed.

If you meant 200 sales out of 1000 ads, then that's very impressive, and as I said: I'd like to know more.

However:

If you meant 20 sales out of 100 visitors, then I'm not impressed.

That means there were 80 people out of 100 people clicking on a button that says "spend X dollars", who didn't mean to spend X dollars, and you're just excited because it was less than 95 people.

Moreover, it doesn't tell us anything about what your cost is to acquire those users is, or even if the sum of the spend was less than the sales generated from those users. I again, become worried you're either incompetent or trying to intentionally mislead me.

Re: Google: End of the Online Advertising Bubble

#93

Post by Udik »

vinceguidry wrote: post #84
Udik wrote: post #57

Earlier quoted context omitted.

Google knows where I live, what job I do, where is my office, at what time I go to work in the morning, and almost every page I visit on Wikipedia. It even knows where I parked the car the last time. Is it possible that with all this information it can still mistake me for a potential buyer of that company's product? I think that ads tend to be about costly stuff (if that is true) because they have to discount their…

> Google knows where I live, what job I do, where is my office, at what time I go to work in the morning, and almost every page I visit on Wikipedia. It even knows where I parked the car the last time. Is it possible that with all this information it can still mistake me for a potential buyer of that company's product? Why would you expect them to be able to? Algorithms aren't mind readers. Just because a human could…

So they're able to infer where I work (the address), my type of job (based on search, stackoverflow is my first result in 50% of my searches) and where I parked the car- but they can't infer my role or the company's business?

Re: Google: End of the Online Advertising Bubble

#94

Post by Udik »

mrob wrote: post #89
Udik wrote: post #57

Earlier quoted context omitted.

Google knows where I live, what job I do, where is my office, at what time I go to work in the morning, and almost every page I visit on Wikipedia. It even knows where I parked the car the last time. Is it possible that with all this information it can still mistake me for a potential buyer of that company's product? I think that ads tend to be about costly stuff (if that is true) because they have to discount their…

How is Google figuring out which Wikipedia pages you visit? I just checked with Firefox's Network Monitor and the only connections are to Wikipedia or Wikimedia domains.

Because most of the pages I visit on Wikipedia are Google search results. Internal Wikipedia links are not tracked by Google, but those are somehow less important (they're related to the first page I visited anyway).

Re: Google: End of the Online Advertising Bubble

#95

Post by PaulHoule »

dozzie wrote: post #14
BillFranklin wrote: post #4

The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness. The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.

Marketing is about awareness. A subfield of marketing called advertising is about making people buy the product no matter whether they need it.

Aida. Awareness. Interest. Desire. Action.

That's just one theory of marketing, but all of them assume there are multiple states that lead up to action, often a purchase.

Re: Google: End of the Online Advertising Bubble

#96

Post by PaulHoule »

dozzie wrote: post #14
BillFranklin wrote: post #4

The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness. The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.

Marketing is about awareness. A subfield of marketing called advertising is about making people buy the product no matter whether they need it.

Aida. Awareness. Interest. Desire. Action.

That's just one theory of marketing, but all of them assume there are multiple states that lead up to action, often a purchase.

Re: Google: End of the Online Advertising Bubble

#97

Post by austinsharp »

Yhippa wrote: post #77
jonatanheyman wrote: post #72

Earlier quoted context omitted.

Rather than using the URL bar, I think it's more likely that people will just open their Uber app, flight booking app, shopping app, etc. I don't think that is an unlikely development.

Facebook is trying to head that off by having app integrations in Messenger. The whole new bot craze too. Wonder if Google will jump on this train via Hangouts.

There have been rumors that Google is planning a new, entirely separate messaging service, with bot integrations etc.

http://venturebeat.com/2015/12/22/google-is-reportedly-devel...

Re: Google: End of the Online Advertising Bubble

#98

Post by Yhippa »

austinsharp wrote: post #97
Yhippa wrote: post #77

Earlier quoted context omitted.

Facebook is trying to head that off by having app integrations in Messenger. The whole new bot craze too. Wonder if Google will jump on this train via Hangouts.

There have been rumors that Google is planning a new, entirely separate messaging service, with bot integrations etc. http://venturebeat.com/2015/12/22/google-is-reportedly-devel...

I've been down on Hangouts due to it's bugginess but pretty much have to use it due to Project Fi. I they came out with something as rock solid as WhatsApp but with bots I would be on board again.

Re: Google: End of the Online Advertising Bubble

#99

Post by partiallypro »

I agree that Google's model is a bit of a bubble, but red flags appeared in the first paragraph:

>Google's clients have no clue their ads are being displayed on worsening quality websites.

Well, actually most of Google's money comes from search advertising, not Adsense. And most smart PPC manager very rarely, if ever, advertise on Google's extended network. Google also makes most of its money from PPC, not CPM.

The adblocking is a problem though.

Re: Google: End of the Online Advertising Bubble

#100

Post by vinceguidry »

Udik wrote: post #93
vinceguidry wrote: post #84

Earlier quoted context omitted.

> Google knows where I live, what job I do, where is my office, at what time I go to work in the morning, and almost every page I visit on Wikipedia. It even knows where I parked the car the last time. Is it possible that with all this information it can still mistake me for a potential buyer of that company's product? Why would you expect them to be able to? Algorithms aren't mind readers. Just because a human could…

So they're able to infer where I work (the address), my type of job (based on search, stackoverflow is my first result in 50% of my searches) and where I parked the car- but they can't infer my role or the company's business?

Obviously not, otherwise they'd be able to tailor a segment directly to you and sell your eyeballs for way more money than 'mere' retargeting.
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