31–40 of 195 posts
Ads have turned the internet into a sh*thole. It's time to go back to a more sensible way ...
An awful lot of the content out there exists because there's money in it (or at least the hope of money). And most of what pays for that is ads.
Nobody's vetting both publishers and advertisers as extensively as Google, their automatic ad verification and fraud prevention algorithms are top notch.
On top, even though "Online" is slowly declining for sure (though not as massively as stated), everyone seems to ignore that both Google and Facebook more than made up for the loss of online with mobile ads that are orders of magnitude harder to block on the closed smartphone ecosystems.
Whoever paid for this piece, it's someone who very obviously has no clue at all about Adtech.
The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness. The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.
"It's about awareness" is what you're told when you ask what view-through purchases are. You can dump truck loads of money at awareness.
On the other hand, the amount of money/funding in the market and a considerable amount being spent on advertising as its one of the easiest paid method to get traffic on your site.
Facebook on the other hand is bullish on mobile traffic, also since it being a relatively new the CPC's are cheaper there., but i dont think they have much more control as to who sees their adverts, fake clicks and profiles are everywhere.
The only area where both Facebook and Google are not market leaders is the programmatic side of advertising. Since it is so fragmented, there have been a lot of smaller players (trading desks and DSP's) taking advantage of that. Since these are relatively smaller companies they dont have such sophistication of fraud detection as google or fb leading to people gaming the system and loosing trust in them.
What a load of BS. From all the demand side platforms I've dealt with, Google is by far the most serious about fraud prevention. They realized early on that while fraud boosts their short term revenue, they'd have a massive PR problem afterwards if this stuff continues. Nobody's vetting both publishers and advertisers as extensively as Google, their automatic ad verification and fraud prevention algorithms are top no…
> This is a re-run of the online advertising crash of the early 2000s, when the proliferation of banners and pop-ups destroyed any value these ads had (and led people to install pop-up killers, just like with ad blockers today). It took one Google to come up with contextual advertising to bring the market back to life.
What is the author claiming here? Really? The dot-com bubble was due to advertising? Huh? Perhaps he means something completely different, because the real dot-com bubble had everything to do with actual online businesses, a ton of credit, startups, and vapor. It was not about advertising.
Earlier quoted context omitted.
If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like. If I'm sitting in a restaurant having a conversation with a friend and a person from the next table leans over and interrupts to say "I…
>If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like. Is it though? Because I always thought it felt more like a used car salesman crossed with clippy. "I see you're trying to paint your na…
"Hey so last time I saw you you talked about nail polish, I've got a friend selling some... Did you want cheap tickets to a nail-painting seminar? There's a nail & manicure kit on Amazon!"
Only it wasn't even you at the party, it was your friend that did one Google search for nail polish months ago and now you're forever The Nail Polish Guy.
Earlier quoted context omitted.
If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like. If I'm sitting in a restaurant having a conversation with a friend and a person from the next table leans over and interrupts to say "I…
>If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like. Is it though? Because I always thought it felt more like a used car salesman crossed with clippy. "I see you're trying to paint your na…