I think it is pathetic that our economy rewards businesses which have somehow placed themselves such that they generate the most views. There are so many industries doing valuable work, but just don't have the eyeballs on them. Why should they receive less compensation, and be in a more uncertain position from a business point of view?
Google: End of the Online Advertising Bubble
21–30 of 195 posts
Re: Google: End of the Online Advertising Bubble
#22"Facebook on the other hand, has a better control of who is actually seeing its ads, and will benefit from the turmoil by gaining market share." Did they pay you to write this? Google ads in search will always be valuable because you can advertise nail varnish to people who have just searched for "buy nail varnish". This is also about the millionth post I've read which assumes that companies simply throw money at adv…
so you're saying facebook couldn't scan the pictures people post up, see that a user's finger is not painted properly, and thus start displaying the appropriate ads?
That user isn't trying to find nail polish to buy at that particular moment, a Google search indicates in-the-moment buying intent.
Re: Google: End of the Online Advertising Bubble
#23I think it is pathetic that our economy rewards businesses which have somehow placed themselves such that they generate the most views. There are so many industries doing valuable work, but just don't have the eyeballs on them. Why should they receive less compensation, and be in a more uncertain position from a business point of view?
Would it be possible to give some examples and explain how they support your hypothesis?
Re: Google: End of the Online Advertising Bubble
#24As a user I hate ads (or how they are displayed) but I'm interested hearing about a new restaurant opening nearby, new groceries being sold, new computer hardware etc. New restaurants tend to be advertised before movies at the cinema here, or I have to walk around to see if there is one. New groceries tend to be aired on TV or posters inside the grocery store. New computer hardware tends to be reported by tech news.
A central place for new products largely driven by a community + pay to keep ads up longer (or something) would probably be one of those websites I'd go to for my daily product news.
Re: Google: End of the Online Advertising Bubble
#25[deleted]
Re: Google: End of the Online Advertising Bubble
#26Couple problems - 1) you can see which sites (or even specify) which ones show your ads. 2) if you're doing it correctly, you're looking at ROAS (return on ad spend), so the type of site doesn't matter - just how well the ads return. 3) this mostly only relates to people who don't know what they're doing w/ ads.
1) Not necessarily. Most exchanges allow the publisher to supply their own domain, either explicitly, or because the real information comes from JavaScript that the Publisher can subvert and control. This happens.
2) Many (most?) markets don't have direct response, making measuring return very difficult.
3) That's basically everybody. If you know someone who actually knows what they're doing with ads, then I've got a bridge to sell you.
Re: Google: End of the Online Advertising Bubble
#27Now, I understand why Apple allowed and encouraged ad blockers on iOS, they are hurting Google, of course.
Re: Google: End of the Online Advertising Bubble
#28Couple problems - 1) you can see which sites (or even specify) which ones show your ads. 2) if you're doing it correctly, you're looking at ROAS (return on ad spend), so the type of site doesn't matter - just how well the ads return. 3) this mostly only relates to people who don't know what they're doing w/ ads.
1) Not necessarily. Most exchanges allow the publisher to supply their own domain, either explicitly, or because the real information comes from JavaScript that the Publisher can subvert and control. This happens. 2) Many (most?) markets don't have direct response, making measuring return very difficult. 3) That's basically everybody. If you know someone who actually knows what they're doing with ads, then I've got a…
Care to elaborate on 3)? What do you consider "knowing what you're doing" if you think no one does?
Re: Google: End of the Online Advertising Bubble
#29Earlier quoted context omitted.
so you're saying facebook couldn't scan the pictures people post up, see that a user's finger is not painted properly, and thus start displaying the appropriate ads?
If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like. If I'm sitting in a restaurant having a conversation with a friend and a person from the next table leans over and interrupts to say "I…
>If I walk into a store, the assistant asks "Can I help you?" and I reply "I'm looking for a crimson-coloured nail varnish" and then she says "Sure! We have a new line in this week, can I show you?" then I'm more than happy to let her show me. That's what google search ads feel like.
Is it though? Because I always thought it felt more like a used car salesman crossed with clippy.
"I see you're trying to paint your nails, would you like to buy some nailpolish for that?"
Re: Google: End of the Online Advertising Bubble
#30Now, I understand why Apple allowed and encouraged ad blockers on iOS, they are hurting Google, of course.
It seems to me that they shot themselves in the foot when they accepted Google's 1 billion offer to keep their search bar on iOS. That right there bypasses any ad blocker and provides Google with much more consumer insight and metrics than any ad could ever do.