Google: End of the Online Advertising Bubble
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Google: End of the Online Advertising Bubble
1–10 of 195 posts
Re: Google: End of the Online Advertising Bubble
#2I think sophistication of Ebay as online advertiser is greatly exaggerated. Ebay keeps displaying me ads for the items I've listed :).
Re: Google: End of the Online Advertising Bubble
#3I, for one, welcome our new, ad free internet.
scnr
Re: Google: End of the Online Advertising Bubble
#4The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness.
The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.
Re: Google: End of the Online Advertising Bubble
#5The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness. The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.
"It's about awareness" is what you're told when you ask what view-through purchases are. You can dump truck loads of money at awareness.
Re: Google: End of the Online Advertising Bubble
#6To me this all sounds like: play stupid games, win stupid prices
Add an unholy amount of tracking and obtrusiveness to ads, get ad-blockers
Have no check for advertisers and ad-publishers, get fraud and malware on the networks (and more ad-blocking)
Then get ad-brokerage and arbitrage as posted a couple of days ago, seems like a prime example on how BS jobs flourish (because if there's something even more stupid than HFT this is it)
Re: Google: End of the Online Advertising Bubble
#7None of what he wrote applies to any of the large advertisers which comprise 95%+ of Google's ad revenue. I can see some of it applying to tiny inconsequential mom and pop advertisers.
Of course performance/direct-action advertisers would not bid per impression if they wanted clicks or conversions (they would bid for clicks or conversions), and if they were a brand advertiser they would pay for views and monitor brand awareness metrics (https://support.google.com/adwords/answer/3499086?hl=en). And they would also monitor their placement reports and filter out low quality sites if they wanted. And YouTube is growing rapidly and that is not ignorable.
Also, Google search ads still account for most of Google's ad revenues.
IMO this is a very sensationalist article which greatly exaggerates advertiser ignorance and platform mischief.
Re: Google: End of the Online Advertising Bubble
#8Couple problems -
1) you can see which sites (or even specify) which ones show your ads.
2) if you're doing it correctly, you're looking at ROAS (return on ad spend), so the type of site doesn't matter - just how well the ads return.
3) this mostly only relates to people who don't know what they're doing w/ ads.
Re: Google: End of the Online Advertising Bubble
#9The writer attacks impressions over clicks as more expensive and less worthwhile, but misses entirely that advertising isn't about making you click (few really click), it's about awareness. The writer also notes that Google is putting ads on lower quality websites, but forgets that their search ads comprise the lions share of their ad revenue. Google.com isn't becoming a lower quality website.
"It's about awareness" is what you're told when you ask what view-through purchases are. You can dump truck loads of money at awareness.
Yeah I got you, but that's the whole point, awareness increases revenue.
This guy explains it better than me: https://m.youtube.com/watch?v=PotMuZ7uH4k
In no other medium other than online are you expected to immediately purchase or find out more after seeing an ad. For example, look at the ads on the edges of football matches, for big companies the decision to put an ad there is more about the cost of not being there than anything else. You're seeing a similar decision being made with Google search ads, as sites battle for top place on a Google search.
Online ads may not be perfect, but the decisions behind buying ads are more complex than the writer suggests. It's not all going to disappear when someone reveals all in a blog post, give advertisers more credit than that.
Re: Google: End of the Online Advertising Bubble
#10[deleted]