Earlier quoted context omitted.
The typical American median household income is $51k. Spending $40,000 of that on "clean energy" so that they can "feel better" is well outside of the typical person's price range. Even $7000 would be cost-prohibitive, especially if they're paying or saving up for their kids. A cold can of beer also makes you feel better. Its a hell of a lot cheaper too. The answer for the typical American is to wait for utility-scal…
Solar panels don't have to be replaced annually. They have 30 year warranties as standard, and are likely to last at least 40 years. Spending $100 per month to eliminate your $110 (the us average) and rising electric bill makes sense even if you don't value renewable energy on principle. This isn't even considering the fact that you can sell renewable energy credits for the energy you sell back to the grid.
Why would electric bills be rising if solar is getting cheaper? If solar is cheaper and more efficient today, and utility-scale solar can afford efficiencies like motors (to directly face the sun throughout the day), and building the panels on the ground (easier to maintain, fewer rooftop deaths)... why would I want to jump the gun and purchase solar for myself?
Tell me, do you think you can beat $.06/kWh that Utility-scale Solar is getting TODAY? Do you think you can beat the estimated cost of $0.03/kWh in 5 years?
I THINK the article is trying to say that electric prices in America is going to start going down, thanks to solar. Depending on how quickly solar gets deployed of course.
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Now yes, I do realize that buying your own solar comes with its own rewards. But we cannot ignore the risks. Gas prices have halved from their height of $4/gallon, and other forms of energy have also dropped in price.
Most noticeably, solar. No reason to buy solar yourself if you can just wait for the utilities to deploy solar after all.