Earlier quoted context omitted.
>You're exactly right, except that I don't think ULA is going to have much trouble matching SpaceX's prices. I do. In the '90s I was working for a company that was used to bidding cost plus contracts when DoD contracts pretty much dried up as a result of the collapse of the Soviet Union. Management tried very hard to realign the company to compete in the commercial sector and failed miserably. Changing the focus of a…
It only applies when whole company was doing that. ULA is made from Boeing and LM, and Boeing does most of its job in the real market, selling passenger jets, and competes quite successfully.
The other issue is capacity. Even if ULA dramatically cut their costs to drive SpaceX out of business, that will stimulate a huge surge in demand for launches. To drive anyone out of business, ULA would have to meet all of that demand on their own. I don't believe that's possible for them, they just don't have the capability to ramp up capacity fast enough, so SpaceX and other operators would pick up the excess business anyway.