I could see this as Steam testing the Bitcoin waters. Steam games created an entirely new market of digital items changing hands for real world money, and this is done globally across all currencies--bitcoin would be an ideal fit. I could also see value in using bitcoin to reward content creators (modders). Obviously this is crazy speculation, but seem to be solid use cases.
Me too. That's basically the mission of yours.network btw. Best way to keep in touch is the slack channel https://yours-slackin.herokuapp.com/