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Apply HN: WedWell - Vendors bid for your wedding

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Re: Apply HN: WedWell - Vendors bid for your wedding

#43

I like this, I can imagine using it for a wedding. I'm worried about distribution since weddings are so rare. Is there a channel you can use to get your app into the couple's hands, that doesn't require them to tell their friends?

Client acquisition is one of the biggest concerns we have with this idea. If we're creating a solution for couples, we will have low/no user retention.

We have considered creating a vendor focused service, but there are a couple of services in this space (Honeybook.com).

Love to hear any thoughts you or the rest of the HN audience has to say about this.

Re: Apply HN: WedWell - Vendors bid for your wedding

#44
Who will guarantee that all the individual contracts works flawless? If you hire a wedding Planners, anything that goes wrong you could go direct to him. But, with that binding process, if just one thing go wrong, would be very frustrating as the fiances would have to solve.

Re: Apply HN: WedWell - Vendors bid for your wedding

#45

Who will guarantee that all the individual contracts works flawless? If you hire a wedding Planners, anything that goes wrong you could go direct to him. But, with that binding process, if just one thing go wrong, would be very frustrating as the fiances would have to solve.

I think your question is about how to manage possible friction between the vendors and the couples. Currently for weddings that have planners (about %20 of them do), people can use the planner to broker discussions. I think we see a world where that planner is largely replaced by software/services. We've also considered having a premium "concierge" to stand in as a wedding planner at the time of the event.

Re: Apply HN: WedWell - Vendors bid for your wedding

#46

I worked in the wedding space for 6 months. This one's tough because weddings are close to the hearts, wallets, and our natural discretion on nepotism. Finding new couples each and every day is the most expensive thing about this business. ThumbTack attempts to do something like this. As a super ghetto immature growth tactic to let wedding DJ's know about the app I was marketing, I "requested bids" in 47 states for a…

Agreed. Weddings are tough. You can't just win on price, it needs to be a win on expirience. Client acquisition in the couple space is also not easy. Once you acquire the customer, the value has to come with that one wedding. We've considering creating this as a vendor solution that reduces friction between the vendor and clients. Then we can acquire vendors, and work on vendor retention. We're still really early her…

Are there any other marketplace platforms for consumers for large scale projects that you can look to for inspiration?

Maybe you focus on connecting the couple and wedding planners? This way the planners can be the central point and you don't have so many moving parts?

Re: Apply HN: WedWell - Vendors bid for your wedding

#47
post #46

Earlier quoted context omitted.

Agreed. Weddings are tough. You can't just win on price, it needs to be a win on expirience. Client acquisition in the couple space is also not easy. Once you acquire the customer, the value has to come with that one wedding. We've considering creating this as a vendor solution that reduces friction between the vendor and clients. Then we can acquire vendors, and work on vendor retention. We're still really early her…

Are there any other marketplace platforms for consumers for large scale projects that you can look to for inspiration? Maybe you focus on connecting the couple and wedding planners? This way the planners can be the central point and you don't have so many moving parts?

One of our initial marketplace platform inspirations was 99designs. I was really drawn to the idea of building a brief that was a text/link based representation of what I wanted our design to be. As I began my own time/money planning for marriage (I'm thinking ahead, but I'm at that age..), I kept asking.. Why can't I do something like what I did with 99 designs, and get a bunch of vendors to use my brief and respond back with proposals of service?

Re: connecting couples to wedding planners. Currently we find that only a small number of wedding actually use planners (Thanks for your points, they may really help evolve the product.

Re: Apply HN: WedWell - Vendors bid for your wedding

#48
post #46

Earlier quoted context omitted.

Are there any other marketplace platforms for consumers for large scale projects that you can look to for inspiration? Maybe you focus on connecting the couple and wedding planners? This way the planners can be the central point and you don't have so many moving parts?

One of our initial marketplace platform inspirations was 99designs. I was really drawn to the idea of building a brief that was a text/link based representation of what I wanted our design to be. As I began my own time/money planning for marriage (I'm thinking ahead, but I'm at that age..), I kept asking.. Why can't I do something like what I did with 99 designs, and get a bunch of vendors to use my brief and respond…

Where do you see the ability to break into a market that is heavily driven by peer recommendations?

Re: Apply HN: WedWell - Vendors bid for your wedding

#49

Earlier quoted context omitted.

One of our initial marketplace platform inspirations was 99designs. I was really drawn to the idea of building a brief that was a text/link based representation of what I wanted our design to be. As I began my own time/money planning for marriage (I'm thinking ahead, but I'm at that age..), I kept asking.. Why can't I do something like what I did with 99 designs, and get a bunch of vendors to use my brief and respond…

Where do you see the ability to break into a market that is heavily driven by peer recommendations?

Thanks for the question!

One idea was to incentivize couples who've already had weddings to share their details of their weddings/vendors with us. We in turn we would build and host a wedding web page that the couple can always reference back to. The vendors would be evaluated by the couples there. We've considered even giving them credits if someone in their social circle booked a vendor that a friend has used through our service.

Either way, socially validated reviews/recommendations need to be a big part of this platform.

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