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ReachNow – BMW car sharing service in Seattle

bmwcarsharing.com

51–60 of 62 posts

Re: ReachNow – BMW car sharing service in Seattle

#51
post #33

Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…

Hi, is this the same technology used by DriveNow?

Re: ReachNow – BMW car sharing service in Seattle

#52
post #34

Looking forward to trying it but the app crashed hard, twice (got the iOS "charge your phone" screen when I tried to turn it off despite being at half battery), then just told me I needed to contact support. Will try again though, really want to try out the i3. Any plans to add premium models like the M series?

Hi joshcanhelp. Sorry to hear that. ReachNow ordinarily handles customer support but if you email me the account you signed up with at support@ridecell.com we'll have the iOS team check it out. The 3 series cars are in the fleet right now. Can't comment on a specific model but there'll be more coming :)

It took a team to make that iOS application? You might be taken for a ride there. I saw the app on iTunes.

Re: ReachNow – BMW car sharing service in Seattle

#53
post #33

Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…

Could your services be used to manage private car-sharing networks? For example, a group of neighbors or residents of a gated community put their vehicles in a car-sharing pool? Mostly would be used for grocery runs or road trips with the same start and end location.

This concept might be a good opportunity for US sunbelt retirement communities where traditional ownership doesn't make sense due to the car sitting empty in 100F+ all summer long. In some of those communities there are plenty of shaded parking spots under the solar panels.

Re: ReachNow – BMW car sharing service in Seattle

#54

Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.

Take car2go as an example. Their product branding scheme achieves

1) chrystal clear advertising 2) differentiation in value vs. an unbranded car 3) easy recognition for users that are trying to find their car2go

DriveNov/ReachNow are nicer cars, but also more expensive and that places their buisness plan under different constraints. Just to prove 3): driveNow's placement of branding on their cars feels more premium than car2go's. But this low-profile labeling comes with a cost. Drive now had to implement a feature in their mobile app for making the car honk or flashing its lights because otherwise you've had a hard time finding your booked car between all the other black or white BMW1s.

Re: ReachNow – BMW car sharing service in Seattle

#55
post #37

I really would love to da an AMA about it. But I guess I'm not allowed. I'll check with marketing some time after the launch party ;)

Hey there - is this Matthew? I do not believe an AMA is against HN rules, send me an email so I can help! - Aarjav

Hey Aarjav, nope it's Andy. We should check with Matthew if we can do an AMA on reddit some time :)

Re: ReachNow – BMW car sharing service in Seattle

#56
post #53
post #33

Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…

Could your services be used to manage private car-sharing networks? For example, a group of neighbors or residents of a gated community put their vehicles in a car-sharing pool? Mostly would be used for grocery runs or road trips with the same start and end location. This concept might be a good opportunity for US sunbelt retirement communities where traditional ownership doesn't make sense due to the car sitting emp…

Yes it can. I completely agree - both in dense urban cities with very little parking and in retirement communities, universities etc private car-sharing networks would be a win-win for residents and the folks managing the community.

Re: ReachNow – BMW car sharing service in Seattle

#57
post #33

Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…

Hi, is this the same technology used by DriveNow?

Hi there. No, DriveNow uses technology from BMW's partnership in Europe that started some years ago. For North America, BMW chose to partner with us to power ReachNow.

Re: ReachNow – BMW car sharing service in Seattle

#58
post #44

Earlier quoted context omitted.

Care sharing reduces demand for parking spaces and promote public transit which is generally considered a good thing.

And San Francisco has upwards of 1,000 on-street car sharing parking spots all over the city; http://www.sfgate.com/bayarea/article/Car-sharing-firms-gett...

Unfortunately these spots are currently allocated to services that almost entirely do A -> A carsharing, meaning you have to return the car where you picked it up. This all but eliminates the possibility that users can use these services for short trips with long stops (e.g. going to work, going for a shopping expedition that will take some time etc) because it is cost prohibitive.

Having met the SF leadership I know they are working on this, and it's a difficult political issue, but I hope San Francisco can allocate more on-street parking to free floating carsharing.

Re: ReachNow – BMW car sharing service in Seattle

#59

Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.

Maybe that's the point? BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW is to lower the status of their rental cars. Keeps owners happy and likely doesn't bother renters.

Can't speak for BMW or ReachNow, but can tell you from working with that that no one at ReachNow wants to "lower the status of their rental cars".
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