Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…
ReachNow – BMW car sharing service in Seattle
51–60 of 62 posts
Re: ReachNow – BMW car sharing service in Seattle
#52Looking forward to trying it but the app crashed hard, twice (got the iOS "charge your phone" screen when I tried to turn it off despite being at half battery), then just told me I needed to contact support. Will try again though, really want to try out the i3. Any plans to add premium models like the M series?
Hi joshcanhelp. Sorry to hear that. ReachNow ordinarily handles customer support but if you email me the account you signed up with at support@ridecell.com we'll have the iOS team check it out. The 3 series cars are in the fleet right now. Can't comment on a specific model but there'll be more coming :)
Re: ReachNow – BMW car sharing service in Seattle
#53Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…
This concept might be a good opportunity for US sunbelt retirement communities where traditional ownership doesn't make sense due to the car sitting empty in 100F+ all summer long. In some of those communities there are plenty of shaded parking spots under the solar panels.
Re: ReachNow – BMW car sharing service in Seattle
#54Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.
1) chrystal clear advertising 2) differentiation in value vs. an unbranded car 3) easy recognition for users that are trying to find their car2go
DriveNov/ReachNow are nicer cars, but also more expensive and that places their buisness plan under different constraints. Just to prove 3): driveNow's placement of branding on their cars feels more premium than car2go's. But this low-profile labeling comes with a cost. Drive now had to implement a feature in their mobile app for making the car honk or flashing its lights because otherwise you've had a hard time finding your booked car between all the other black or white BMW1s.
Re: ReachNow – BMW car sharing service in Seattle
#55I really would love to da an AMA about it. But I guess I'm not allowed. I'll check with marketing some time after the launch party ;)
Hey there - is this Matthew? I do not believe an AMA is against HN rules, send me an email so I can help! - Aarjav
Re: ReachNow – BMW car sharing service in Seattle
#56Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…
Could your services be used to manage private car-sharing networks? For example, a group of neighbors or residents of a gated community put their vehicles in a car-sharing pool? Mostly would be used for grocery runs or road trips with the same start and end location. This concept might be a good opportunity for US sunbelt retirement communities where traditional ownership doesn't make sense due to the car sitting emp…
Re: ReachNow – BMW car sharing service in Seattle
#57Hi everyone, we built the end to end technology that powers ReachNow - the apps as well as the operations engine. The in-car hardware was all BMW. We're kind of like an operating system to run new mobility and transit services. I'd be happy to answer almost anything :) Shameless promotion: Android app: https://play.google.com/store/apps/details?id=com.reachnow.c... iPhone app: https://itunes.apple.com/us/app/reach-no…
Hi, is this the same technology used by DriveNow?
Re: ReachNow – BMW car sharing service in Seattle
#58Earlier quoted context omitted.
Care sharing reduces demand for parking spaces and promote public transit which is generally considered a good thing.
And San Francisco has upwards of 1,000 on-street car sharing parking spots all over the city; http://www.sfgate.com/bayarea/article/Car-sharing-firms-gett...
Having met the SF leadership I know they are working on this, and it's a difficult political issue, but I hope San Francisco can allocate more on-street parking to free floating carsharing.
Re: ReachNow – BMW car sharing service in Seattle
#59Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.
Maybe that's the point? BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW is to lower the status of their rental cars. Keeps owners happy and likely doesn't bother renters.
Re: ReachNow – BMW car sharing service in Seattle
#60It's not clearly advertised on their landing page, but it looks like the lifetime registration fee is being waived for a limited time, so if you're interested at all you should consider signing up now.