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Microsoft is ending Xbox 360 production more than 10 years after its debut

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Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#21
post #16
post #15

Earlier quoted context omitted.

But that misses the parent's point. At $300, the Xbox One isn't an AppleTV competitor.

Sure, but it would eat a non-zero amount of Xbox One sales. Presumably that's why Microsoft isn't about to do it.

Wouldn't that have been a concern these last two and a half years anyways?

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#22
post #16
post #15

Earlier quoted context omitted.

But that misses the parent's point. At $300, the Xbox One isn't an AppleTV competitor.

Sure, but it would eat a non-zero amount of Xbox One sales. Presumably that's why Microsoft isn't about to do it.

That's certainly what I was getting at. An AppleTV doesn't take away from sales of any other Apple product (that I know of). Whereas this theoretical product might take away from Xbox one sales (which they target as a TV + multimedia + gaming system).

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#23
post #2

I am not a hardware guy, but honestly, they should mini-fy XB360 and make it appleTV competitor but with a huge game library.

I am a hardware guy. Cooling would be a small issue (but additional die shrinks may make it possible)

There were 3 generations on Xenon which powered Xbox360 (90nm (2005), 65nm (2007), 48nm (2010+))[1]. Modern processes are 28, 16/14 (10nm is Intel only really and Xenons were fabbed GlobalFoundry) [1]. The 2005 vs 2010 models reduced power consumption reduced power consumption from 177watts, to 88watts (under intensive gameplay) [2].

So realistically there are 2(ish) nodes available 28nm and 14/16nm [3]. Which could likely (best case scenario) halve power down to 50-40watts. Apple TV by comparison uses 1.8watts [4]. Passive cooling is possible, but the case foot print would be larger.

I'm not a thermodynamics guy.

[1] https://en.wikipedia.org/wiki/Xenon_(processor)

[2] http://www.anandtech.com/show/3774/welcome-to-valhalla-insid...

[3] 14nm/16nm are 28nm but a different gate style. Features are still 28nm. Also I'm assuming GlobalFoundry is calling their 45nm node 48nm because they called their 14nm node 16nm.

[4] http://www.flatpanelshd.com/review.php?subaction=showfull&id...

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#24
IMO, the amazing thing about the 360 was how they were able to successfully continue selling it in spite of having the ring of death issues[0]. I know people who would go and buy a new machine when theirs died without thinking about it twice. One even gave me their 360 when the ONE came out. Microsoft sure knows how to build brand loyalty.

[0]https://en.wikipedia.org/wiki/Xbox_360_technical_problems

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#26
post #17

I bought an Xbox 360 about six months ago to serve as a Windows Media Center extender - while I was at it I picked up GTA5, too. It's still a very respectable machine, given that it cost me less than $100.

Did you buy this new?

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#29

Surprised they continued manufacturing them this long. Why wait until three years after releasing the Xbox One?

Just to add to those two other points, the 360 was Microsoft's leading platform for developing countries and countries with heavy import restrictions.

For example, Brazil's incredibly protective trade policies requires electronics to be made locally if they are to be sold at an affordable price point. The 360 only went on sale there in 2011 when MS opened up a local manufacturing facility and it was the last refuge of the PS2 which only went on sale when local production began in 2009. The Brazilian market isn't large enough for MS to justify duplicate tooling and other custom production equipment needed to produce a local version of the Xbox One. However, the decline in demand for the 360 would have led to excess production capacity, allowing MS to set up a local plant with the excess equipment from underulitized original production lines.

Also, the 360-specific tooling and production equipment has long since been paid off which greatly reduces the cost per unit. The 360 provides MS with a budget offering capable of accessing developing markets which can't support the $300 pricepoint of a current gen console.

Re: Microsoft is ending Xbox 360 production more than 10 years after its debut

#30
post #17

I bought an Xbox 360 about six months ago to serve as a Windows Media Center extender - while I was at it I picked up GTA5, too. It's still a very respectable machine, given that it cost me less than $100.

This is why the XBOX 360 has had fairly long legs.

It's no longer "just a game console" and is really in the first generation of converged, internet-updatable consoles.

And in that generation? Even if your console doesn't run the latest games, there's still substantial value delivered for a lot of people through Netflix, social features, casual games, etc. And MS can continue backporting their UI updates.

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