I'm really ashamed to admit it, but I am addicted to Facebook. As much as I despise the lack of depth in the average content, I feel confident that Facebook has stumbled on something in our animal behavior that draws us closer to it. I've always explained the phenomenon of gossip rags as a surrogate for our innate need to be social. Rather than engaging in actual social scenarios (which can carry social risks), many…
However, I still think you're onto something. Social media has figured out how to really, at a deep level, grab our attention and keep it.
But it doesn't work on me because I'm not a very social person. I'm pretty far on the 'recluse' spectrum.