It's near a world class University (UMich) and has an abundance of office space, mostly owned by Dan Gilbert. The challenge is that it's just not that safe of a place once you venture outside of the protected downtown bubble and public transit is dismal. It's becoming a refuge for artists and free thinkers priced out of Brooklyn, seeking space that still retains it's edginess and grit. The problem is what they're bringing is aimed at the new Detroit urbanites and don't really help solve problems for all of the other normal working class folks in Detroit.
Disclaimer: I live in the Bay but spent a lot of time in Detroit over the last few years when my SO was doing a residency in Clinton Township in the Detroit suburbs. She would vehemently disagree with me on my assessment and sees a frontier spirit emerging there.