To everybody who's commented so far - we really appreciate the feedback, the compliments and the constructive criticism.
Just to add to my team's responses below:
- fulltime employees currently are 3: myself (founder/CEO/ business development/'customer service'), Jason our general manager who also operates as project manager and programmer, and Julia, programmer. Oonie has been working on user experience alongside her day job and joins us fulltime very soon. Sougwen our brilliant designer is currently on the digital media course at Hyper Island in Stockholm and works with us part-time. And Corey and Rachel at Pivotal Labs worked with us to build this while we were looking for full-time developers, are passionate about the venture, very much part of the team and we want to give them full credit for that.
- we pushed IfWeRanTheWorld out in beta very much in 'minimum viable product' mode because we wanted a real-world, real-time test to garner exactly the kind of feedback you are kindly giving us below, so we could jump on user experience/usability issues pronto, and address and refine accordingly alongside our own development timeline (which has additional features and functionality being added on a daily basis, along with addressing IE issues).
- you're quite right about the fact that while 'If I ran the world I would' is designed to inspire you to act on what you really personally care about, it's prompting users to think rather too big at the moment - we're jumping on that with some different ways of suggesting how you approach that, in order to turn big thoughts into tangible goals you (and everyone else helping) can turn into microactions that make them achievable.
- we, and I personally, really appreciate everything we're saying and will be acting on it
- I should just add that we are big fans of 'abnormal' - as in,doing things differently and coming up with innovative ways to achieve goals and be effective. Including where that, ahem, references the unusual instance of a startup team being female-dominated..:)