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Email copy from great companies

goodemailcopy.com

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Re: Email copy from great companies

#21

Post by lucasmullens »

AznHisoka wrote: post #11
thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you're assuming they're successful just because it's a popular brand which is not always true.

How would that be possible? You can't compare across brands, because as you said, some are successful because they're a popular brand, which would affect CTR and open rate too.

Re: Email copy from great companies

#24

Post by prawn »

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

IMO, more startups would be struggling to write any copy at all before it's about effective copy. So I can see this being very helpful as a starting point.

Re: Email copy from great companies

#25

Post by mterwill »

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.

Re: Email copy from great companies

#26

Post by meowface »

I don't think this is good copy at all... (And definitely not just due to the bad jokes.)

    Yo, you signed up for Rabbut
    Ashley,

    Do you know who’s awesome? You are.

    Do you know why? Because your blogs are about to get more action than you got
    on your honeymoon. Thats right, more email collections and more personalized
    updates than ever before (what did you think I meant?)

    Before you pull your head out of the gutter,
    answer me one thing. Why did you sign up for Rabbut?

    I ask because:
    1.) I want to build the best tool that you can possibly get
    2.) I can’t read your mind
    3.) Who doesn’t want more action? (Still talking about your blog!)

    And lets be honest, no one wants to spend all night long figuring out
    how to setup your emails, so take this, it’s a quick start guide:
    https://rabbut.com/a-hand-held-guide-to-start-on-rabbut/

    If that doesn’t work, hurry up and email me so I can help you
    solve your problems. That way you’ll have more time for your
    personal life. (This time I don't mean your blog.)

Re: Email copy from great companies

#27

Post by Mandatum »

meowface wrote: post #26

I don't think this is good copy at all... (And definitely not just due to the bad jokes.) Yo, you signed up for Rabbut Ashley, Do you know who’s awesome? You are. Do you know why? Because your blogs are about to get more action than you got on your honeymoon. Thats right, more email collections and more personalized updates than ever before (what did you think I meant?) Before you pull your head out of the gutter, an…

I understand what they're trying to do, but it's still kind of awkward. I tend to avoid references to intercourse in my business emails, and it seems a little bit crass to do so in blogs-as-emails-as-a-service software, as well as in-parentheses jokes (they just seem forced unless it's satire).

Having a look at their website it's a pretty small shop, so can't expect them to have a dedicated marketing team to write copy.

Re: Email copy from great companies

#28

Post by meowface »

Mandatum wrote: post #27
meowface wrote: post #26

I don't think this is good copy at all... (And definitely not just due to the bad jokes.) Yo, you signed up for Rabbut Ashley, Do you know who’s awesome? You are. Do you know why? Because your blogs are about to get more action than you got on your honeymoon. Thats right, more email collections and more personalized updates than ever before (what did you think I meant?) Before you pull your head out of the gutter, an…

I understand what they're trying to do, but it's still kind of awkward. I tend to avoid references to intercourse in my business emails, and it seems a little bit crass to do so in blogs-as-emails-as-a-service software, as well as in-parentheses jokes (they just seem forced unless it's satire). Having a look at their website it's a pretty small shop, so can't expect them to have a dedicated marketing team to write co…

There are also at least 5 grammar mistakes in it.

Re: Email copy from great companies

#30

Post by defenestration »

mterwill wrote: post #25
thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.

Thanks for the tip. I can recommend this guide after reading it. It does a nice job of defining the right tone of voice in success messages, account creation, press releases, legal content and failure messages. It starts with the user feelings and shows an appropriate response.

Edit, added direct link: http://voiceandtone.com/

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