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Email copy from great companies

goodemailcopy.com

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Re: Email copy from great companies

#11

Post by AznHisoka »

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you're assuming they're successful just because it's a popular brand which is not always true.

Re: Email copy from great companies

#13

Post by r00fus »

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

Well there is this I found with a quick search: http://blog.hubspot.com/marketing/good-copywriting-practices...

Essentially, use a hook, get to the point, don't be too wordy, be impactful, and make a connection.

Re: Email copy from great companies

#14

Post by petercooper »

onion2k wrote: post #5

No doubt these are good copy, but why are they good? What can I learn from, say, an email from Trello announcing they're at 10m users that applies to my startup with 100 users besides "write good copy"?

It's often hard to put that sort of thing into words.

Mimicking things that provoke a good gut reaction or are proven to have been successful is a huge part of the startup game. I think samples like this provide some good 'compost' for developing taste, provoking some gut reactions, and inspiring your own takes on the ideas (a bit like Dribbbbbble et al do for designers) - more than direct advice like 'avoid adjectives' or 'always try to use the active voice' might.

Re: Email copy from great companies

#16

Post by exolymph »

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

I'm somewhat hesitant to post this link since it's a bit self-promotional, but I wrote up my thinking about what makes good product copy: http://sonyaellenmann.com/2016/03/how-to-describe-your-produ...

Re: Email copy from great companies

#18

Post by samsolomon »

amga_ wrote: post #17

- "Send the emails you want added to this directory to goodcopy@frontapp.com" I don't like this... it would better if I could send a PR to some git repo.

While this would be a great option for engineers, I'm certain forwarding an email is much easier for the vast majority of people.
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