Email copy from great companies

No doubt these are good copy, but why are they good? What can I learn from, say, an email from Trello announcing they're at 10m users that applies to my startup with 100 users besides "write good copy"?

Re: Email copy from great companies

#6

Post by dataker » Mon, Apr 11, 2016, 8:55 PM UTC

That's so cool. Are there any ideas for sales/pitch emails?

That's probably harder to find, but it'd be really helpful.

Re: Email copy from great companies

#7

Post by atrust » Mon, Apr 11, 2016, 9:20 PM UTC

I'd love to see an option to see the original design of all the mails.

Re: Email copy from great companies

#8

Post by [deleted] » Mon, Apr 11, 2016, 9:24 PM UTC

[deleted]

Re: Email copy from great companies

#9

Post by thinkingkong » Mon, Apr 11, 2016, 9:47 PM UTC

These are great examples but other than the authors personal preferences its not clear what makes these examples effective.

It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

Re: Email copy from great companies

#10

Post by TTPrograms » Mon, Apr 11, 2016, 9:59 PM UTC

thinkingkong wrote: post #9

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

I'm not even sure if these examples are that effective. What makes them effective? If the measure of success is whether or not one actually reads the copy, then for me the best approach is to right it like a personal message. In that case the success of email copy is predicated on deceiving the recipient...?