"When I Google “kinkajou,” I get a list of websites, ranked according to an algorithm that takes into account all sorts of factors that correlate with relevance and authority. I choose the information source I prefer, then visit its website directly—an experience that could help to further shade or inform my impression of its trustworthiness." While the Google experience is certainly more direct than the Alexa experi…
Companies have larger weight in American government than people do. Lobbyists and campaign contributions go a long way. Aaron Schwartz became dedicated to campaign finance reform for precisely this reason.
Part of the problem (and part of the solution to that problem) is that large scale companies must always optimize for money. They can care about certain things more, but still must optimize for money. Sometimes this benefits the general public, but sometimes it works against them too.
Decoupling industry from politics may be a good idea; we can give more weight to what is good for people than what is good for companies. Although politicians like Trump make me think that might not be ideal either :P.