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Content is dead

veekaybee.github.io

11–20 of 114 posts

Re: Content is dead

#11
post #7

> today can’t epxect to put out mostly junk filler I wonder if that's a litmus test to see if people finish reading. Great article, perfect sentiment, last paragraph has the only typo in the entire thing. And I totally agree. There are shitloads of people on the internet making money from content. Hell, I make some sometimes. If you build a real audience, listen to them, then solve their problems. Then content isn't…

There is a typo in the first line as well.

Re: Content is dead

#12
This +1000. The guardian, a paper I used to buy regularly, has transformed itself comprehensively into a hell of lazy ill informed clickbait, uncritically repeating unsupported conclusions from nonsense science and refusing to differentiate their serious analysis from crappy user generated content. Now I can't even bring myself to pay the 3 quid a month subscription even though the crossword alone would probably be worth that.

Re: Content is dead

#13
So, the author didn't even think to question her assumption that she is entitles to get the content for free, without paying dorectly or through being subjected to ads?

Re: Content is dead

#14
post #10

We'll know that ad supported content is dead when AOL, or "Aol.", or whatever, and Demand Media, go bust. They will not be missed. Micropayments are going nowhere. As I've pointed out before, the enthusiasm for micropayments comes from people who want to collect them. There's very little consumer demand for the ability to send somebody a dime. Subscriptions work only for very high quality content. The Economist, yes;…

As an advertiser, yes absolutely Google and Facebook are king. No one else even comes close to touching their level of audience segmentation, results reporting, and knowing that their inventory is good from both a viewability/advertiser standpoint as well as a half decent customer experience standpoint.

Re: Content is dead

#15
post #8

Comparing the Economist to an iPhone to Android switch article is not a fair comparison. The Wired iPhone2Android article is and was never designed to be content. You shouldn't expect it to be either honestly. Apple has great content on the subject for free https://support.apple.com/en-us/HT201196 The 3rd party link bloat however is spot on

And yet that was the article the author valued enough to bother fighting through the adwall for. Everything else on wired was really bad

Re: Content is dead

#16
post #10

We'll know that ad supported content is dead when AOL, or "Aol.", or whatever, and Demand Media, go bust. They will not be missed. Micropayments are going nowhere. As I've pointed out before, the enthusiasm for micropayments comes from people who want to collect them. There's very little consumer demand for the ability to send somebody a dime. Subscriptions work only for very high quality content. The Economist, yes;…

Just a small point about micropayments. The current system is not micro. Micro is hundredths of a cent or less. At that price point it might be possible to use them. Sadly not even bitcoin (afaik) can handle such transactions. Transaction costs are too high under every system. Even IBM's research- a few years ago, bottomed out at 25 cents.

Re: Content is dead

#17
We need a Netflix for content. You pay a (reasonable) monthly subscription and they pay each content provider depending on number of views.

Re: Content is dead

#18
Let's be honest, why they shouldn't block adblock? The ads bring them money. And they need money to survive and, if they lucky, develop. The writers have families or plan to have ones, they need to be rewarded for their work. It may be their main or only source of income. Now, if they also provide a valuable information for you, I think that trying to trick them into giving it for free (ad free) is wrong. I think and it may controversial here, but every valuable site that lives on ads should block adblock. And don't get me wrong, I actually use adblock myself, but I'm more than happy to add exceptions for the sites I need or value.

Re: Content is dead

#19
post #10

We'll know that ad supported content is dead when AOL, or "Aol.", or whatever, and Demand Media, go bust. They will not be missed. Micropayments are going nowhere. As I've pointed out before, the enthusiasm for micropayments comes from people who want to collect them. There's very little consumer demand for the ability to send somebody a dime. Subscriptions work only for very high quality content. The Economist, yes;…

It is much easier for 'bottom feeders' to exist outside of walled gardens (e.g. Facebook, Google). That doesn't mean that most of the 3rd party ad industry are 'bottom feeders'.

The negative side of ads is much more pronounced amongst the 3rd party ad industry because there are easier attack vectors in the open market than in walled gardens. There are large 3rd party channels that have clean inventory, honest clients, and perform well for advertisers (Taboola, Outbrain, Criteo, AdRoll, etc).

Re: Content is dead

#20
the possibly naive pr{e,o}mise of the early web was that it would be a place for people who created content for the joy of creating it to share said content with people who would discover the delights of gatekeeper-free media consumption. "premium" content, that people were trying to make a living from selling, could go behind a paywall or into subscriber-only emails, the way books and magazines worked pre-web.

sadly, the implicit contract was broken on both sides. people didn't want to pay for content, but they also wanted to consume (pirated) premium stuff, rather than commons material, so there was never a concerted push to have better discovery mechanisms atop the freely-provided web. likewise, producers wanted to impose user-hostile measures like drm and geographic segmentation on a medium that was not conducive to them, making piracy the more attractive option even if you didn't care about free-as-in-beer.

professional producers had to go free because it was not a case of paid professional content competing with free amateur content; it was a case of paid professional content competing with free pirated professional content. that also sucked a lot of the oxygen out of the amateur ecosystem; who wants to dig through the virtual slushpile when you can get pre-curated professional material for free?

i'm sad about the whole thing because i was really looking forward to seeing if the creative commons would compete on its own merits as a mass entertainment option. once the reward of putting something up is not people reading and appreciating it, but money from ad clicks, though, the producer's incentives are suddenly misaligned with the consumer's, and we end up with the web of today :(

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