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ReachNow – BMW car sharing service in Seattle

bmwcarsharing.com

11–20 of 62 posts

Re: ReachNow – BMW car sharing service in Seattle

#11
post #3

I really love using Car2Go in Brooklyn. I transit/Bike/Walk 95% of the time, but it's great to have a one-way option when I take a trip that doesn't line up well transit lines.

interesting fact about car2go: car2go is no longer active in Ulm(Germany) which was the first pilot project

Re: ReachNow – BMW car sharing service in Seattle

#12
post #5
post #2

I really miss DriveNow in SF and the South Bay. It was really convenient if I missed my shuttle in the mornings, or if I had to come back to the city on the weekends. One more reason to ditch SF and move to Seattle I suppose.

No don't move to Seattle it rains a lot and there's no sun for 9 months. Also, volcanoes.

Mt. Rainier looming in the background. Judging...

Re: ReachNow – BMW car sharing service in Seattle

#14
Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW.

I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.

Re: ReachNow – BMW car sharing service in Seattle

#15
post #2

I really miss DriveNow in SF and the South Bay. It was really convenient if I missed my shuttle in the mornings, or if I had to come back to the city on the weekends. One more reason to ditch SF and move to Seattle I suppose.

Looks like this is the same service. They must be trying again in Seattle under a new brand.

https://us.drive-now.com/ redirects to http://www.bmwcarsharing.com

Re: ReachNow – BMW car sharing service in Seattle

#16

Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.

They are the cheapest models BMW makes. They are premium compared to other shared cars (Car2Go!), not compared to BMWs.

Re: ReachNow – BMW car sharing service in Seattle

#18
post #16

Why provide premium cars and then cover them in decidedly non-premium ReachNow stickers? I'm surprised this service is actually _by_ BMW. I understand wanting to use your cars for marketing, but at least do what zipcar did: don't place any stickers on the driver side so the driver feels like they're getting into a premium car.

They are the cheapest models BMW makes. They are premium compared to other shared cars (Car2Go!), not compared to BMWs.

Sure, but BMW's branding is that they only make premium cars. This would be a bit like Apple plastering its iPhone SE or Apple Watch Sport in poorly-designed stickers because hey, it's their low-end model.

Re: ReachNow – BMW car sharing service in Seattle

#19
post #16

Earlier quoted context omitted.

They are the cheapest models BMW makes. They are premium compared to other shared cars (Car2Go!), not compared to BMWs.

Sure, but BMW's branding is that they only make premium cars. This would be a bit like Apple plastering its iPhone SE or Apple Watch Sport in poorly-designed stickers because hey, it's their low-end model.

I just walked around and saw a bunch of their cars and thought it was neat that there were so many. If they weren't labeled I would have had no idea. At the moment it's great advertising.

Re: ReachNow – BMW car sharing service in Seattle

#20
post #5
post #2

I really miss DriveNow in SF and the South Bay. It was really convenient if I missed my shuttle in the mornings, or if I had to come back to the city on the weekends. One more reason to ditch SF and move to Seattle I suppose.

No don't move to Seattle it rains a lot and there's no sun for 9 months. Also, volcanoes.

The reason why I don't live in seattle is because the only big employer HQs you have a choice of is MSFT and Amazon, both a negative in their own way. In the SFBA you have far more choice
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