Apply HN: Anti-Dandruff Shampoo Subscription Service

1. Why Ketoconazole?

- Ketoconazole based shampoo makes significant reduction in hair loss.

- Dandruff is primarily caused by a fungus known as Pityrosporum ovale, which also causes flaking and itching of the scalp and is commonly present on most people’s scalp. Ketoconazole is the best defence against Pityrosporum ovale which helps in significant reduction of flaking and itching of the skin. Also Ketoconazole binds to the natural protein in hair called keratin. So it keeps working for days after hair wash.

2. Improved product:

- Dryness - Washing hair with Ketoconazole shampoo leaves hair dry. So it becomes really important to apply hair oil before using the shampoo. To address dryness, Love & Care Subscription pack will include hair oil to apply before wash.

- Smell, texture and lather of current Ketoconazole shampoo's are bad as compared to the other regular famous brands like Pantene, Dove, Head & Shoulders. This alone can amazingly improve the product quality.

- Bottling and packaging of the current ketoconazole based shampoo makes them look like medicated shampoo. Design of Love and Care bottle will be modern, travel friendly and 100% recyclable.

3. Why Subscription?

- Convenience - Most of the people use shampoo twice a week. Its an important necessity in a modern lifestyle. With subscription model we will deliver exactly what people need and when they need it. And our customers won't have to worry about commitment as they can pause or cancel subscription any time.

- Love & Care will have enough shampoo for 8 washes, that means its can run for 1 month for a person who shampoo their hair twice a week.

- Free standard shipping and additional cost for expedited shipping.

- Transparency - Unlike other major shampoo brands that don't disclose their ingredients, we will tell our customers absolutely everything. No mystery.

- Initially we would like to sell it as subscription service so we can keep price low, deliver superior quality product and build initial customer base who will love and regularly use this shampoo. Once the product is established and receives positive feedback from customers, we will bring this shampoo to retail stores.

- We will make sample shampoo available for subsidized cost. So customer will be able to try it before getting into subscription.

- We will promote shampoo in general clinics, hair clinics, skin clinics, hair salons.

- We will do door to door promotion.

- We will offer shampoo to Stylebee beauty and wellness professionals. So they can promote product to their customers.

- We will also focus on African American women as most of them spend lots of time and money styling their hair as they want style that last. Our Love & Care shampoo offers the exact benefit of long-lasting relief from dandruff, including flaking, itching and dryness -its active ingredient adheres to the scalp's proteins, so it keeps working in-between washings.

- Social media promotions to get new customers.

- Uber like friends referral program with discounts.