Earlier quoted context omitted.
I never knew this occurred, how do they do this if I open links in a new tab? Maybe if the website uses Google Analytics they might take this into account, but if they didn't have any other software from Google? I'm quite intrigued. Thanks for that post!
I think just clicking the link and then clicking a different link counts against the first link. It probably doesn't matter if you actually use the back button or not. I don't know how they account for people clicking multiple links in new tabs. My guess is they reorder links sometimes so that users that click multiple links cancel each other out. They just try to maximize the probability you will click on a link and…
Not saying they don't, but it seems unlikely and I'd be curious to know if this can be confirmed.