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Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

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51–60 of 217 posts

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#51
post #3

Trackers are horrible. I don't want anyone to know what I am doing what sites I am visiting etc... What gives them the right to track? Besides of imposing banners to my face? They got what was coming to them. I am glad that the EFF is giving us tools to fight back. Consider donating to them!

Please remember to include a link whenever you mention the EFF! https://supporters.eff.org/donate

Why is that? I think there's nothing wrong with mentioning the EFF without linking to their donations page.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#52

Black and white thinking. Content creators still need to get paid. I'd be quite upset if my favorite sites had to shut down due to the rise of ad blocking and non-viable alternatives to ads (like "subscriptions", etc...)

If they can't get paid without manipulating the public into buying stuff (i.e. ads), they don't deserve to get paid.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#53
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

> Businesses have to come up with better monetization strategies.

I don't like Ads but possibly there is no general way to monetize content and this is the problem. With lot of freely available value on Internet it is really difficult to convert it to $$$.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#54
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

I am with you in this. I saw that people around me started to use AdBlockers and I found first that it is not really fair from them. Until one of the news sites I regularly read was barely usable by always running on 100% CPU, which means it was not possible to open it on multiple tabs without making my computer fully unusable. And until Google started to use video ads in my region. I figured that it would be better…

I actually like seeing ads (though I wish they weren't coming from omniscient ad networks and were instead coming from the sites I was visiting). Content providers get money, I get free content. Nice.

HTML5 Video Ads are what finally switched me to ad blockers.

When people served static images and Adobe Flash videos, I could just disable auto-play of Flash, and voila, I see ads, but don't get obnoxious videos on random tabs. Now I have to block it all to get any peace.

Auto-playing video ads is just bad etiquette.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#55
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

I believe you hit the nail on the head: greed. This was my tipping point. When sites got so greedy that they stopped caring if anyone read their content, I stopped caring if they got paid for obtrusive ads. Even Google has designed some horrendous ads, especially the Nexus ad that grabs swipes on mobile, keeping you from scrolling past it.

If the ads stuck to the meatverse-equivalent style of static but attractive, I would be fine. But the overwhelming majority overwhelms the reader with animation, transitions, cover-ups, pop-over, pop-up, pop-under—how many pops do we need before we have enough?! And publishers have restored to covering up their just to force interactivity, so you can click through them and see more ads. Why is there a Read More link on this recipe page? Obviously I want to read more, that's why I visited this page!

It boils down to greed. The bar has been set so low to attract more and more advertisers to make more money. Frankly, if someone were ingenious enough to inflate the price for plain publisher-hosted ads, one to a page, that didn't overwhelm the reader, I'm pretty sure that person would soon be rich.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#57

Earlier quoted context omitted.

The last three viral infections I've had on my PC's have come from advertisements on websites. I generally will whitelist a select few websites that I trust to not destroy my computer and to not run irritating ads, but at the end of the day this is my damn computer, not the ad companies. If I don't feel like running their code then I can make my machine not do that and there isn't jack they can do about it. Oh no I c…

How does an advert deliver a virus? Are these genuine remote native code execution vulnerabilities in browsers? Or just breaking the sandbox somehow and using internal browser APIs? Isn't what you need a security patch for your browser rather than an advert blocker?

I don't know how it's done, but it happens.

Forbes Shuts Down Ads Serving Malware http://www.forbes.com/sites/thomasbrewster/2015/09/22/forbes...

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#58

Online ads are pure garbage. It's amazing to me that I still actively seek out some legacy ads (flyers in the Sunday paper, Thursday car ads, Wednesday butcher ads) in the local paper. But except for the occasional Google organic result, I never, ever get any utility from online advertising. The closest thing is the ads in podcasts, which tend to be built around a story and are more compelling. I've looked at several…

> The closest thing is the ads in podcasts, which tend to be built around a story and are more compelling. I've looked at several of those advertisers and bought a couple.

This is a really good point. The only worthwhile ads I've seen on the Internet have been from podcasts.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#59

Earlier quoted context omitted.

The last three viral infections I've had on my PC's have come from advertisements on websites. I generally will whitelist a select few websites that I trust to not destroy my computer and to not run irritating ads, but at the end of the day this is my damn computer, not the ad companies. If I don't feel like running their code then I can make my machine not do that and there isn't jack they can do about it. Oh no I c…

How does an advert deliver a virus? Are these genuine remote native code execution vulnerabilities in browsers? Or just breaking the sandbox somehow and using internal browser APIs? Isn't what you need a security patch for your browser rather than an advert blocker?

The ad network is a vector for malicious code transmission. To that end, an ad-blocker is exactly what you need. Your browser may be exploitable, but I wouldn't doubt that you can siphon up some very valuable personal information using the security model and API your browser implemented.

Just like UNIX-style permissions might, in theory, prevent an unprivileged user from completely hijacking the core system, the model says nothing about user-level applications manipulating user-owned data. I'd argue my data is much more important and valuable than whether or not I need to wipe and reinstall my OS.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#60
post #42
post #31

Earlier quoted context omitted.

Looks like akamai needs to be added to my blockers list.

Don't forget Google's free hosting of Javascript libraries and webfonts. The cost of serving those is recouped by dropping a cookie on you. Also Google DNS can give them great insight into domain popularity.

Yeah but there are no cookie in DNS queries. Tracking by IP is a lot more toothless than tracking by cookies / super-cookies.
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