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Mixergy is now a paid subscription service for interviews older than a week

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Re: Mixergy is now a paid subscription service for interviews older than a week

#41

Post by melvinram »

grumpyfart wrote: post #21
akshat wrote: post #19

Earlier quoted context omitted.

"And to be honest this is just chit-chat. Yes I love to listen Paul Graham talk on stuff but none of the interviews are actually ground-breaking or great, it's just good time." Calling the interviews chit-chat is nothing short of demeaning the effort of both Andrew and the interviewee. I would argue that the interviews are great and do teach us a lot. Often as part of the interview other parts such as history are cov…

There is nothing wrong with chit-chat :) Actually I do love chit-chat. I didn't mean bad, what I meant they are conversational interviews, they are not focused on teaching you something. The very nature of these interviews is the reason that I wouldn't pay money for them. I'd pay for MIT Startup Bootcamp videos because they are solely focus on something which directly potentially almost instantly will effect my busin…

These interviews are pretty dense with information if you are ready to pay attention and take action. These are people who have "done it" and are teaching you what worked for them.

Yes, spoon feeding days are over. And yes, that is a good thing.

Re: Mixergy is now a paid subscription service for interviews older than a week

#42

Post by melvinram »

dpatru wrote: post #37

Almost all interviewers profit. So I don't see why an interviewee should be offended that Andrew is profiting. Most interviewers profit by charging advertisers. The advertisers then become the customers and the viewers are just "users." By choosing to charge his listeners directly Andrew is making his viewers his customers. A business naturally tries to please its customers. To the extent that advertisers' and viewer…

I agree. By aligning his success with his audience, his podcast will get better.

Re: Mixergy is now a paid subscription service for interviews older than a week

#43

Post by melvinram »

patio11 wrote: post #11

Subscribed, on the theory that if I can't get one sale a month out of Mixergy, I must be doing something wrong.

Ya, me too patrick. If you put even a fraction of the information into practice, you're bound to have some interesting experiment of which, many will likely pay big dividends. At least that is how I see it.

Re: Mixergy is now a paid subscription service for interviews older than a week

#45

Post by melvinram »

Tichy wrote: post #32
patio11 wrote: post #11

Subscribed, on the theory that if I can't get one sale a month out of Mixergy, I must be doing something wrong.

How do you get sales out of subscribing to Mixergy?

Have you seen the Chance Bernett interview? http://mixergy.com/direct-marketing-techniques-launch/

It's bleeding with killer actionable information.

Re: Mixergy is now a paid subscription service for interviews older than a week

#46

Post by plinkplonk »

kees wrote: post #12
plinkplonk wrote: post #4

Are the transcripts going behind the paywall too?

if not give me one reason to pay for the video. content=content. ( BTW, I only read the transcripts, because it's less time consuming)

Well I thought the transcripts were edited with community help. If that were true, and if I spent some time editing something I thought was going to be free and then the site owner took it behind a paywall I'd consider it a slimy move, but that's just me.

(So, I just archived all the available transcripts that I was interested in. Who knows when those go behind a paywall?)

Re: Mixergy is now a paid subscription service for interviews older than a week

#47

Post by mrtron »

maxklein wrote: post #10

I like mixergy and think that the interviews are great. But I still believe that this monetisation strategy is a strategic mistake. The reasons are these: 1. I've seen a few of these interviews being done online by others. This game is a winner take all game. The most popular such site is going to have everyone wanting to be interviewed there, and everyone will watch it because popular names are interviewed then. So…

I agree - the business model seems a bit forced. I think your first point will translate into quite a reduced maximum popularity. I would have tried the opposite approach and gave sites some easy way to embed clips of the interviews on their sites/blogs.

People are used to paying for live video (PPV). People are used to paying to download content. They aren't used to paying for old content.

This seems to be like giving away your new hits for free and charging for the long tail - not sure that is ideal.

Re: Mixergy is now a paid subscription service for interviews older than a week

#48

Post by ilamont »

Concours wrote: post #30

Hey Andrew, what about letting those videos be free, and selling DVDs per months, peoples can watch the content online for free (advertising support) in this way you keep growing and peoples willing to pay can order videos on a dvd, let's say each interview on a dvd cost 5 $. Next option, you can aggregate videos of each month as dvd and sell them for ~9,99 $ , and the next alternative will be to create an ebook from…

The advertising model will not generate much revenue. As Rupert Murdoch is wont to say, the online publishing marketplace has an infinite supply of inventory, which drives down prices for display advertising.

The DVD idea might work for some small entrepreneurs who are not in the Internet startup space, but since most of the Interviews are focused on tech and the audience likely wants to see the videos online, there is a conflict there. Maybe Andrew should start expanding into other areas of entrepreneurship that appeal more to the non-Internet crowd?

One other note about transcripts: They are a pain to produce, as most of them have to be done manually. Prices are coming down thanks to online services and Mechanical Turk. But once voice-to-text tech improves to the degree where it's possible to instantly convert any podcast or video interview to text (and thence to e-book or whatever) that will really open the gates to e-book and custom publishing models, IMHO. It will also boost the output of journalists, who now have lots of overhead related to listening to audio post-interview and transcribing some of the results.

Re: Mixergy is now a paid subscription service for interviews older than a week

#49

Post by jackowayed »

noarchy wrote: post #44

The best response to this will be to not pay. Watch this week's video, and maybe save the stream. Take the responsibility for archiving into your own hands.

>Take the responsibility for archiving into your own hands.

That's called copyright infringement.

Re: Mixergy is now a paid subscription service for interviews older than a week

#50

Post by mgrouchy »

adrianwaj wrote: post #31

Also, Andrew Warner is not exactly lacking funds. http://www.quicksprout.com/2009/04/08/the-andrew-warner-stor... So he's charging because he can, not because he must.

I don't necessarily think that this monetization strategy is the best idea but I'm not going to begrudge the guy for trying to make money from his business regardless of whether he already has a lot of money.
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