Also, Andrew Warner is not exactly lacking funds.
http://www.quicksprout.com/2009/04/08/the-andrew-warner-stor...
So he's charging because he can, not because he must.
Mixergy is now a paid subscription service for interviews older than a week
31–40 of 143 posts
Re: Mixergy is now a paid subscription service for interviews older than a week
#32Subscribed, on the theory that if I can't get one sale a month out of Mixergy, I must be doing something wrong.
How do you get sales out of subscribing to Mixergy?
Re: Mixergy is now a paid subscription service for interviews older than a week
#33Please create an iphone app instead where old interviews can be accessed simply and charge for the app. EDIT: simple->simply
Aren't the interviews done in Flash?
Re: Mixergy is now a paid subscription service for interviews older than a week
#34I tried watching the EventVue interview http://mixergy.com/eventvue-josh-fraser/ which is less that a week but behind a pay wall.
How can the bandwidth be high if it is being hosted on justin.tv? I would suggest an advertising model where there are short 20 second ads (maybe 5 per interview). Though I really like the interviews, 300 ponds a year 20 interviews is way too high (I watch about 2 a month).
Best of luck Andrew, I hope it goes well!
Re: Mixergy is now a paid subscription service for interviews older than a week
#35Subscribed, on the theory that if I can't get one sale a month out of Mixergy, I must be doing something wrong.
How do you get sales out of subscribing to Mixergy?
The example which most immediately pops to my head is for subscription businesses: watch the Wufoo interview. They drop three important bits of information in fifteen seconds: the most popular plan is the middle one, the highest grossing plan is the most expensive one, and Andrew adds that another business (CrazyEgg) similarly found that concentrating on the needs of the higher end of the market was much better ROI on time than concentrating on the $9 / mo customers.
People have burned through hundreds of thousands of dollars and learned less about pricing than was included in those 15 seconds.
Andrew draws out gems with sufficient regularity (signal to noise ratio: quite high) that I'm fairly confident I'll grab at least one idea and improve my business as a result of it.
On the subject of price points: I wonder what the above says about basing one's pricing decisions on the opinions of people who think $25 is a lot of money.
Re: Mixergy is now a paid subscription service for interviews older than a week
#36What about interviewees ? They spent an hour assuming their video would be available by anyone but later on they found out he started to charge of it? Does it fair? (I assume that he didn't inform them beforehand) Finally I'm sure out of thousands people 10 will subscribe but potentially that's pretty much it, that model wouldn't work unless you got something crucial. And to be honest this is just chit-chat. Yes I lo…
Good point. The interviewees had an understanding that this content will be freely available and now that's changed. Then again, maybe he told them the content will be free but there is a possibility that one day it will not be free anymore. Either way, the better approach would have been to leave existing interviews freely available and start applying the pricing structure from the present onward.
On another note, I'm glad to see Andrew turning Mixergy into a real business that can be self-sustaining. As entrepreneurs, we should all be able to agree with that.
Re: Mixergy is now a paid subscription service for interviews older than a week
#37Almost all interviewers profit. So I don't see why an interviewee should be offended that Andrew is profiting.
Most interviewers profit by charging advertisers. The advertisers then become the customers and the viewers are just "users." By choosing to charge his listeners directly Andrew is making his viewers his customers.
A business naturally tries to please its customers. To the extent that advertisers' and viewers' tastes differ, we can expect Andrew's business to change for the better: it will be more pleasing to viewers.
Re: Mixergy is now a paid subscription service for interviews older than a week
#38I subscribe to the video podcast and I have a bunch of old ones I haven't watched yet. I wonder if he'll shut that down..
Re: Mixergy is now a paid subscription service for interviews older than a week
#39What about interviewees ? They spent an hour assuming their video would be available by anyone but later on they found out he started to charge of it? Does it fair? (I assume that he didn't inform them beforehand) Finally I'm sure out of thousands people 10 will subscribe but potentially that's pretty much it, that model wouldn't work unless you got something crucial. And to be honest this is just chit-chat. Yes I lo…
I was just going to post the same thing. If I was an interviewee, I'd be kind of pissed I'd given my time for free, just so someone else could throw it behind a paywall.
If you were one of his interviewees, you'd understand that hard work must be rewarded. Business models change with time. Every successful entrepreneur (including his interviewees) knows that. I highly doubt they'll perceive this as bait & switch.
Re: Mixergy is now a paid subscription service for interviews older than a week
#40We need Andrew to interview Andrew about this decision:)
Also, Andrew's lack of posting in this thread tells me that he is sitting back and watching the natural reaction rather than tainting it with his own participation.