OK, $35K, 115,000 pre-orders, delivery early 2018. (Yeah, he said "next year", and then the projection said "late next year", and then he waffled, so 2018 is realistic.) Tesla's current production rate is about 70,000 units a year. Yes, the NUMMI plant once produced 500K vehicles a year on that site, but that just means Tesla has lots of empty building shell into which they can expand. The real problem is profitabili…
>Tesla isn't profitable On a per-unit sold basis, Tesla Model S is wildly profitable, with a gross margin north of 30% [1]. However, they are obviously still in startup mode, so they reinvest all of those earnings along with investor capital into improving the business. >Cutting the price means they have to produce at a far lower cost while expanding factory capacity. Corporate finance is a little more nuanced than t…
I didn't read the article, but it's from 2012. Gross margins hace declined from 27.6% in 2014 to 22.8%. In fact in the fourth quarter the gross margin was just 18%, below Toyota, Daimler, BMW, Nissan, Renault, Hyunday, Kia (all in the range 18.9-20.1%) and Honda (22.9%). To be fair it was 19.2% for Tesla's automotive division. And after excluding a number of nasty thing the company can get to a better looking 25%. But I'm not sure this qualifies as "wildly profitable".