A gated experience to watch the unveil video? Is Tesla desperate for leads and sales? This tells me Tesla is hurting for numbers or they're worried about GM Bolt and others. So they want to spam the interested parties or keep them from committing to other brands for the next year or so until Model 3 is available. BTW, Bolt has already been unveiled [0] And some manufacturing has already started [1] [0] http://arstech…
Bolt? That's a car for girls(at least by design). Collecting emails is a good marketing tactic and they won't load the servers with everyone.
I totally get that you don't like the Bolt's design, and that's perfectly fine.
But, seriously, it is 2016 can we put the "that is for girls" "that is for guys" nonsense to bed? It is sexist against both genders. The whole implication is that "girly = bad" which is sexist, and then you have guys who are going to be emasculated if they enjoy a "girly" thing which is also sexist.
Essentially it victimizes everyone. Let's leave that phase in the past along with gendered toy isles and pink/blue.